The Impact of Social Media on SEO with Ashley Liddell

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Live podcast on 2nd October 2024 00:05:10 Welcome Ashley Liddell 00:06:07 The crossover of social media and search 00:09:01 How the relationship between SEO and social media has changed in the last year 00:12:34 The democratisation of content creation 00:14:55 People want authenticity in content 00:17:10 Google Perspectives replaced by Google Forums 00:21:30 How search behaviour has changed for Gen Z 00:23:55 Create content 00:27:03 The growth of long-form and short-form content 00:31:45 How Tiktok leads the short-form video industry 00:33:11 How old marketing tactics become relevant again on new platforms 00:33:50 Tiktok Shop tips 00:34:40 The customer journey for Tiktok content 00:36:08 Is Tiktok shop the future of ecommerce? 00:38:02 Selling products on Tiktok Live is the QVC of 2024 00:41:12 Brands need to embrace long-term commitment to authentic content 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop? 00:46:35 Will big brands help to “legitimatise” Tiktok shop? 00:51:03 The two way relationship between organic search and social media 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq) 00:55:24 Improving user experience by stealing ideas from social media 00:56:42 Search everywhere strategies 01:02:10 How social media can help with link building 01:06:43 Get your digital teams to work together or get left behind 01:08:30 Where to follow Ashley Lidell and Deviation 01:09:43 Thanks and outro