The impact of sustained market research partnerships with Paul Graham & Colin Yee

In this episode of Now that's Significant, Host Geoff Lowe, Director at Infotools and Chair of the Research Association of New Zealand, was joined by two industry stalwarts, Paul Graham of Waka Kotahi, and Colin Yee of Glasshouse Consulting. Paul and Colin joined us on the show to talk about their sustained market research partnership in the road transport sector, which has spanned 25 years. Fittingly, this episode number shares its number with one of the most famous roads in the world - Route 66. Waka Kotahi, New Zealand's governmental transport agency, has a primary function is to promote an affordable, integrated, safe, responsive and sustainable land transport system. The episode explores all challenges and benefits that come from such a prolonged relationship, the significant team that it took to achieve the results it did, and some of the reflections both parties have had over the past two and a half decades. We hope you enjoy the show.