The importance of 1st party data and how to manage your level of personalization in your marketing efforts depending on the audience and the data in hand with Cory Munchbach, CEO of BlueConic.

This week we are lucky to welcome Cory Munchbach, CEO, BlueConic BlueConic is the world's leading Customer Data Platform, beloved by customers the world over from VF Corp to Colgate to Mattel to UEFA and back again. One of Vista Equity Partner's Endeavor Fund portfolio companies, BlueConic is on a mission to liberate your data in the privacy-first era by putting unified, privacy-compliant first-party data into the hands of business teams that want to transform the customer relationship and unleash growth. LinkedIn: https://www.linkedin.com/in/corymunchbach/ Connect With BlueConic LinkedIn: https://www.linkedin.com/company/blueconic/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #Deconstructingdata #CDP #FirstPartyData #Marketing #Tech