The Importance Of Building A Community And How To Get Started with Dana Malstaff

KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to raising a family and running a business, everyone is trying to find their own way. Whether it’s finding value in nurture, in security or in finance. If people are doing something different to you, remember it all comes down to how you feel valued as a human being.Guilt and sadness all comes down to believing you are making a good decision. If you are being made to feel that you’re not making a good decision, you will start to feel that guilt.Naturally women want to multitask, which shows when it comes to both our family-life and work-life. Although it’s natural, it results in burnout.Try to see it as an opportunity to involve your children in your work.You can teach them about the world of work and the importance of earning money. It’s also important to teach them about problem solving and the things that they enjoy.Give your children a chance to do something else whilst you’re working.Whether it’s filming a video or drawing a picture for your client, if they have something to focus on it will make time away from them that little bit easier.If you don’t have time to create a community, it’s important you’re creating a ‘sense of community’ instead.People want to feel as though they’re protected in a community, so creating a space where people feel as though people are protecting them, you will gain trust. Once you put trust with the authority you have, you will gain loyalty.One of the most important aspects of having a community is responsiveness. You need to ensure you’re responding to everyone that takes the effort to reach out to you.A Movement Manifesto is designed to help you discover your true values as an entrepreneur.To build your own community, you need to become micro-famous in someone else’s. To do this, join Facebook groups that are relevant to what you’re known for and search for keywords and start answering questions that you know you can help with. Spend 20-30 minutes a day becoming known.Don’t feel as though you need a huge community in order to benefit your business. Love and nurture the people that are already in your community. Work on the things you can control and the outcomes will happen.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Work doesn’t have to be a negative word and can be incredibly positive if you find the things that light you up. This is what you need to teach your children as you run your business.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dana Malstaff – 11:50Struggling as a New Mum and an Entrepreneur – 16:21The Biggest Challenges and the Benefits – 22:00Building a Strong Community in Business – 36:30Your Movement Manifesto – 44:00The First Steps to Building a Community 49:09LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE5 Places to Use As Opportunities To Build Your ListHow to Produce A Webinar (Blueprint)Creating A Good Sales PageBoss-MomDana’s InstagramDana’s TwitterTranscript below Hello and a super warm welcome to this week's episode of the podcast. How the devil are you? Have you had a good week, has it had a good start? What have you been up to? Well, my week has been pretty good. I'm actually recording this on a Friday and I'm quite looking forward to the weekend although very absolutely for today's podcast interview. I'm about to talk about my daughter and you'll see what it's apt in a bit.Anyway, tomorrow, my daughter is performing in a carnivore. So she does dance at school and as part of that, they're going to walk with the carnivore and probably do a little bit dancing and then we have this big sort of park area where we live and lots of events happen in that park area. And afterwards, they will all commune in there and she does a performance. And the horrible mother that I am just thinks, "Oh man, it's going to rain tomorrow and I don't want to be stood out on the street watching all these kids go by and clapping." Is that awful? Am I honestly the worst mom?Like I said, it's really apt that I should be telling you this today because in today's interview, we talk about what it's like to be a working mom. Anyway, I'll get to that in a second. I got a few things to tell you about it before we get to that bit. First thing is, I wanted to let you know that in a couple of weeks time, I'm going to be doing a live masterclass. In fact, I'm going to be doing three in one day. I've done it before, I thought it was going to be really hard work because I don't know if you've ever done anything live like a webinar or a masterclass. It takes a lot of energy but you know what, because I love teaching and I love answering questions and I love helping people, it actually just seems to like completely give me energy.So I thought to myself three in a day is too much and everybody said too many, do one every day for three days. And I was like, "You know what, I think I'm going to be all right." And they were adamant that I couldn't deal with it and I'll be exhausted and I wasn't, I was absolutely fine. Honestly, by the time I got off the third webinar, I was buzzing and it took me a little while and a few gins and probably a glass of wine or two to calm me down before I could then go to bed but I loved it. It was so, so good.So I'm going to be doing, like I said, another masterclass. Now, the details are coming together, I don't have them all because I'm recording this, as always, quite in advance. So I'm having to really work out my diary and it's really tricky. Because first off, I don't want to announce something and then decide I need to change the day. That wouldn't be ideal. Or I don't want to ... I'm obviously not sort of planning the details yet because I'm not close enough. And I try and keep these things fairly fluid because I really want to understand from you guys what you need me to teach you on.But to give you a bit of an idea, I have been working on a formula that I feel is a very easy and simple way in which to sell and market products online, as in digital products or yourself or a brand that basically use digital tools and tactics in order to market and sell yourself. And I've decided to call this formula the MTC Method, so Marketing That Converts Method. Tell you what, it took my assistant and I a little while to come up with that because I was trying to think of these different cool names and I'd seen an example of something method and it worked really well and it was their sir name. And I thought, the Heath-Wareing method is not going to cut it. I'm not happy with that.So anyway, we did a bit of going and digging around, a bit of thinking and we decided obviously we have this whole brand now around marketing that converts so why are we not using this? Marketing That Converts is too long so we abbreviated it to the MTC Method and I'm much happier with that. Anyway, so I'm going to be talking through that method but I'm also going to be giving you in section of that method, some really good tips and tools and some strategies that you can use in order to market your business.It's going to be a really, really good one. We're going to include some social media stuff. And you know me, I love to add value so I promise you, if you sign up for this masterclass, you are not going to be wasting your time. There's going to be some good stuff in there. And obviously, totally straight up because you know I'm very honest, at the end of it, I'm going to offer you my new academy which also is going to be really cool. I am personally very excited about this. Like I said, one of the things I love to do more than anything, is teach and train and help. And I kind of can't help myself.So I'm really excited about that. I'm going to be talking about that on the masterclass. But please don't feel like you're going to come on to the masterclass and I'm going to see to you for now because I promise that is not the case. I've had really good, lovely feedback from the stuff that I've done before because I don't want to waste your time and I want to make sure that I'm giving you some good value. If you're like me, I've done a tonne of webinars, a tonne of masterclasses and some of them are really good and I'm so glad I spent that hour doing it and others I just think, "You've told me nothing and you've just sold to me the entire time." So I don't want you to feel like that and that's definitely not what I'm going to be doing. I'm definitely going to be teaching you some really cool stuff. And I'm going to be showing you this new method which I'm really excited about.Anyway, if you do want to find out more about that, you can go to my website teresaheathwareing.com/masterclass. So just search that, I'll obviously put a link in today's show notes. And by the time this airs, I would have figured out all the details and it'll all be on that page so you can have a proper look about what we're going to cover, what I'm going to teach you and why you want to come along to that masterclass.Anyway, let's get on with today's episode. Today I am interviewing the very lovely Dana Malstaff. She is the CEO and founder of Boss Mom. She's a mother, an author, a business strategist, a podcaster, blind spot producer and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. She has over 20,000 students in various courses and a 30,000 strong community with over 10 years experience in content creation, marketing, sales, community building and business strategy. Dana grew Boss Mom brand into a six-figure business in less than a year.Her Boss Mom movement...