The Importance of Creating Consistent Content

KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them.Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providingconsistent content, they won’t stick around and wait to see it.When starting a blog, it is best to use longtail keywords instead of one-word keywords. This helps to narrow down your niche and improve your SEO.If you are more inclined to speak, a podcast might be best for you. Think about what style of podcast you want to create, how often you want to create them and of course, the initial set-up cost.Video is another great way to create content for your business. But, you must make sure you are comfortable on camera and are able to speak well.Live video, although a bit scary, is one of the quickest and easiest ways to create engaging content. There isn’t a set-up cost or much preparation required. Plus, it is a great way to engage your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t really matter which platform you choose for your content. What is important is that you get content out there consistently and find ways to constantly deliver value to your audience. Share your message and do it often!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content adds value – 03:09Consistent content makes you an expert – 05:00Consistent content attracts your audience – 07:01Ways to create consistent content – 09:13Start a blog – 09:29Start a podcast – 12:27Try using video – 14:36Consider live video – 20:22LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 19: How to Create Your Own Podcast From Start to FinishEpisode 1: How to Use and Leverage Live Video for Your BusinessTranscript below Hello and welcome to Episode 22 of the Social Media Marketing Made Simple Podcast. Wow, that is always such a mouthful. And I feel like I say it all the time at the beginning. So I apologise. And wherever you are in the world, I hope you are having a wonderful day. So here in the UK we are coming into a holiday time for the children, which means that we've got eight weeks of now trying to juggle being a mum and also being a business owner, which for parents out there, you'll know that this is pretty difficult. Obviously I am lucky that I chose to work from home. I used to have an office and I didn't use it. So, I decided I didn't need an office anymore. So I am able to work from home, which means that I am able to have my daughter here with me and kind of look after her while I'm kind of working. But the holidays are always challenging, which is like I said, if you're a parent, I'm sure you can appreciate.I don't know about you, but I'm always constantly reviewing in my business, what I'm doing, whether I'm doing the right thing. As in not having my own business, as in the right content, am I putting out the right lead magnets? Am I giving people what they want? And I'm always reviewing the content that I'm putting out there, and always thinking, should I change it up, do something different? I love doing the podcast and I'm so happy to do this. But I've been debating whether I should start a YouTube channel or do more purposeful video. And it's really tricky because I think especially in social media, or the kind of world where you're having to produce content, there are always people doing things that you're not doing.So, I look at colleagues and friends and competitors and see what they're doing and think, "Oh, should I be doing that too? Maybe I should have a YouTube channel. I'm not working hard enough on Insta stories. I'm not working hard enough on Facebook Lives." But at the end of the day, there are so many things in which you could do. Sometimes I have to say, "Teresa, you can't do everything." And I could literally spend my entire time working on content and giving away free content, which I would find most enjoyable. However, I would never get any work done and earn no money. So not ideal.But that's what's inspired me for today's podcast episode. I want to talk about the importance of creating consistent content. And then I'm going to take you through why it's important, what the benefits of it are. And then we're going to look at some actual ideas of what types of content you could do. So whether it be a podcast, a blog, a YouTube channel, whatever.Let's kick off by looking at why we want to be creating consistent content. Well, I guess the first thing I should say is it differs. Depends what industry you're in. It depends what type of business you are. Consistent content adds value But if you want to be seen as an expert in your industry, if you want people to come to you because you know what you're talking about, then producing consistent content is a great way to prove that to them.The first thing it does is it adds value. And this is a big buzz word. Always has been To be fair, but I seem to be saying a lot or thinking about it a lot. How can you add value? How can you move away from trying to sell and pitch to people and give them content and value and give them a service or provide them with a service that is helping me? And ultimately at some point during that exchange, there will be an exchange of money for service. But basically, your clients have a problem and your job is to solve that problem. And clients are always going to have problems, and they'll always be willing to pay someone who knows what they're talking about in order to get this problems solved.If you can add value to them without them even buying anything, then they're going to have you in a much better light. And when they do look for someone to come to, they're going to think of you and you're going spring to mind. It also gives you a reason to communicate to your list, to your audience. Whether this be on your email list, or whether it be on social media, it gives you something to say. Again, that added value thing to say, you're sending an email out as I do to my list. If you're not on it, head over to teresaheathwareing.com and make sure you get signed up. But I will email when there's a podcast. If I've done a blog. If I've seen a good article that I think is useful, and I rarely actually email saying please buy my services. I tend to just go on the let me add value, let me show you that I know what I'm talking about. Consistent content makes you an expert Obviously the other thing it's going to do, is it's going to make you an expert. Now, a little while back they used to be a kind of belief that if you told people all your stuff, if you basically gave away your tips and tricks and tools and strategies around what makes you brilliant at what you do, that your competitors will come along and steal it all, or your customers will just take all that information and go, "Thanks very much." And do it themselves. Well I have to say, my attitude when it comes to this is okay. No problem. Because the opposite, if I don't tell anybody anything, then how do my potential customers and clients know that I'm any good? And if someone wants to troll through every single podcast I've done, if they want to troll through every single blog I've ever written both on the THW site, which is the agency side and the Teresa site, then good luck to them.And absolutely fine. Not a problem whatsoever. You carry on. And if you want to do that, and you want to learn what I know and you can get it from those posts, then, great. Please go ahead. I don't mind in the slightest, because I know that there are lots of people out there that either A, won't have the time to do that and therefore they will want to come to someone who can do it for them. Or they might have the time to do it, but actually their expertise and he takes them so far and again, they need to come and find someone. And if they do, do it themselves, then fair play. Brilliant. That's absolutely great. That is not what I mind in the slightest.And in terms of competitors, I'm not too concerned about them either to be honest. If they want to take my stuff, then at least I was first. At least they're copying me and I'm not copying them. So again, I'm not bothered. I would much rather put content out there then run the risk of not putting anything out there and not communicating at all. Consistent content attracts your audience And of course, putting out consistent content means that you can start to build your email list as well. You can attract your audience, especially if you are doing something like using Facebook ads in order to promote a blog or a podcast or whatever content you're putting out there. So, you can really help attract your audience to you when you're putting out consistent content.Also, you'll notice the word I keep using here is consistent, and it's so important that it is consistent. I was watching a talk from Pat Flynn recently and he has a podcast called the Smart Passive Income podcast. And he is on episode 320 something. So, it's huge. He's been going for ages. And he has a very loyal and dedicated following. And one day out of every single week that he put the podcast out, he...