The Importance Of Creating Your Own Customer Avatar

KEY TAKEAWAYS COVERED IN THE PODCASTIf Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer-centric company’’ - you should be focusing on your customer too.The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for who they want their customer to be. To avoid this, you need to go back and look at who is buying your products and who your site is attracting. This will give you an idea as to whether you’re on the right track.To try and understand who your audience are, you need to ask yourself some questions about your existing customers. You need to think whether or not you like working with your current customers, and do you want to work with them going forward. Not only that, but is your product or service still appropriate to this customer?If you want to get a deeper understanding of your audience, you can offer an incentive to interview them and find out what their pain points are and what will help them. You can ask general questions about who they are and what they, to help create your avatar.When creating your avatar, you need to think about whether they’re male or female, how old they are, what job they do, how much they earn, whether they’re single or married and every other piece of background information you can think of.The next section you need to think about is your avatars behaviours, motivations, and aspirations. This will help you connect with them on a better level.After that, you can focus on their pain points. What problem do they have that your product or service solves?Finally, once you have discovered their pain points, you can look at how you meet their needs.If you offer a variety of different products or services, you can multiple avatars within your business.Give your avatar a name. This will give you a better idea of who your customer is and it will improve your communications when you’re talking to them.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The more detail you go into when creating your avatar the better. Give them a name, create an image for them and picture them whenever you make a decision that relates your product or service.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Making Assumptions – 09:00Understanding Your Existing Audience 10:30How To Create Your Avatar - 14:40Debugging Common Misconception - 17:50Top Tips For Creating Your Avatar and My Avatar Examples – 19:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEHello, I’m Kirsty and I write the show notes for Teresa! You can find me (and follow my travels) here - Instagram, Twitter and my Blog.Five Ideas to Build Your Email List That You May Be MissingMy Webinar Blueprint10 Things You Must Include On A Sales PageTranscript below Hello and welcome to episode 68 of the Marketing That Converts podcast. And as you all hear, I’ve still not yet decided on my into and outro. I promise you, it’s coming. It’s just that because I’m patching so far ahead at the moment on the podcast mainly because one of my team members, I don’t know if I’ve mentioned this actually but one of my team members, she writes my show notes. So once I record the podcast I then send it someone to get edited, once it’s edited it comes back and then it goes off to one of my team and she writes the show notes and she’s actually going off on a trip for about three and a half weeks I think because she’s also a travel blogger and she does stuff on Instagram and she’s got her business that she’s running but she also do some work for me which is cool. In fact, as she does my show notes she’ll be listening to this. So I’m going to ask her in the show notes to put links to her stuff as well just so that you can go and take a look at her stuff if you want as well because it is quite interesting she does go to some amazing places so well worth taking a look. Oh, anyway her name’s Kirsty. I didn’t mention that. So because Kirsty’s going away I’m trying to batch content which means I’m having to record quite far out, which means I’m yet to actually organize getting the intro and outro done. But it is coming and I’m still trying to decide what to do. And I think I’m swaying to the idea of me doing my own intro and outro but we will see. Before I get on with today’s content, I want to let you know about a couple of new things I’ve produced for you to go and download if you would like. So as I think we’ve talked about before, the fact that the change has happened in the name of the podcast and some of the direction I’m going. My direction is expanding out in sort of the digital marketing space and looking at the kind of things where we take it a bit further than social media. So funnels and sales pages and webinars and all that cool stuff. It’s not to say I’m not going to do the social media, I totally am. It’s just I want to be able to take you on a bit further. I want to help you in that journey past the social media. So because most of my content that’s out there when I ask you for an email address is to do with social media, I wanted to create some new stuff that actually take you a bit further. So I’ve put together three different things. The first thing is all around list building and it’s five ideas to build your email list that you may be missing. So these are the ones that I see hardly anybody doing but are really really easy to do it. So if you are trying to build your email list, if you’ve dreamed of having an email list or hang on your every word then this is definitely the download for you. Like I said, I go into these five different places where people are reading missing an opportunity to get people to sign up onto their email list and for you to help grow your email list quicker. The next one is all about my Webinar Blueprint. Now back in March I spoke at Atomicon and I walked people through my webinar process that I use while I’m on a webinar and it covers a very specific number of steps and goes into very specific things. So I’ve put together my webinar blueprint so that you can follow it in terms of if you’re doing a webinar the things that you need to make sure you include. And actually even if you’re not doing a webinar the cool thing about the blueprint is if you’re selling, it’s still going to be helpful because there are certain steps there that even if I was selling a product or service not on a webinar that I would still probably include. And then the next thing that I’ve created which all of these kind of follow on from each other which is intentional is focused around your sales pages and it’s covering the 10 things that you must include on a sales page that are going to ensure that you can maximize your results and obviously increase your conversions. So again I go into example and give you pro tips as you go along in terms of all the different things that you should include on that page which you can then take to your own page and see what are you missing, what have you got. So if you want any of these things, I am going to link to them in the show notes. But basically if you go to teresaheathwareing.com forward slash and then by any one of these three words after you’re going to find them. So if you put forward slash blueprint you’ll get the webinar blueprint. If you put forward slash sales page, you’ll get the 10 things that you must do on a sales page. And if you put forward slash list building, you’re going to get those ideas that most people miss when building their email list. So if these are of interest then please head along to there and check them out. Anyway today I wanted to talk about something that I mention all the time and as I was scanning back through my podcast episodes trying to decide what I was going to talk about in this episode, I noticed that I haven’t actually ever done an episode on it. So today’s episode is gonna be all around understanding your audience and creating your perfect avatar. Now I can promise you if I’ve got a pound for every time I’ve ever talked about how you must know your audience and understand who they are and I don’t just mean are they male or female? What age? What location? I mean really understand them. Honestly I would be a millionaire by now because I say all the time and the reason I say it all the time is because it’s so important and it’s something that so many people miss. And you might even be sat there in your car or getting ready in the morning, doing the dinner, whatever it is you do however you listen to the podcast. You might be sat there thinking, ‘Oh, Teresa we know all this and I know who my customer is’. But honestly I promise you bear with me, go through this episode with me, listen to what I have to say and then do the exercise because it really is so important. I honestly have seen campaigns be made or broken by how well they got to know their audience. I want to give you a couple of little examples I’ve got. So when I talk about really going deep and understanding your audience, I’m talking about well we’ll get to see that in more detail later on but basically I’m saying that you need to understand; you know what they do at the weekend, how they spend their time, what type of people they are. And I did an advertising campaign once for a government authority who were