The Importance of Email Marketing for Nonprofits w/ Kristi Scott

In this podcast episode, we dive into the power of email marketing for nonprofits with special guest Kristi Scott. With over 10 years in the nonprofit sector, Kristi has been heavily involved with helping organizations fundraise and connect with donors via email. Kristi shares her journey and emphasizes important factors that nonprofits need to keep in mind when sending out emails to their donors.This episode is packed with common email marketing mistakes to avoid, email list segmentation, making emails more personal to increase donor engagement, and much more!Episode Highlights:0:00 Episode recap0:56 Nonprofits understanding the power of their donors4:33 List segmentations8:50 New donor welcome messages9:53 Your message13:18 Making your emails more personal16:50 Collaborating to maximize impact18:41 Cross Marketing25:36 CRM technology30:49 OutroGuest Info: Name: Kristi ScottSocial: https://www.linkedin.com/in/kristipscott/Website: https://kristipscott.com/