The Importance of Fractional Marketing in Startups With H...

What this episode covers

Get ready to dive into some expert marketing wisdom with Harps Mangat! With 15 years of experience under her belt, Harps breaks down how fractional marketing is the secret sauce for scaling startups and small-to-medium businesses. She’ll show you why hiring a fractional CMO is a game-changer compared to a traditional full-time hire, giving companies the flexibility to pivot and grow without breaking the bank. Plus, you’ll hear all about Harps' fascinating journey from healthcare to marketing, and her take on fixing the all-too-common sales and marketing misalignment. Don't miss these valuable insights!

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Frequently Asked Questions

How long is this episode of Unreasonably Optimistic with Atomic?

This episode is 40 minutes long.

When was this Unreasonably Optimistic with Atomic episode published?

This episode was published on October 8, 2024.

What is this episode about?

Get ready to dive into some expert marketing wisdom with Harps Mangat! With 15 years of experience under her belt, Harps breaks down how fractional marketing is the secret sauce for scaling startups and small-to-medium businesses. She’ll show you...

Can I download this Unreasonably Optimistic with Atomic episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.