The Importance of Knowing Why That's Your Price

Send us a textDo you know why that's your price? Or why you price is what it is?Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have.Knowing why your price is what it is, is what's going to give you the confidence to charge the prices that you need in your business. The best price is one that's both good for the customer and good for you. That represents the value and is suitably profitable for the business. Without those conditions being met, you've got the wrong price.And that's what this episode's guest is here to share with her.In This Episode:In this episode I sit down with Bethany Hawkins, CEO & Founder of Crackers in Soup. One of her biggest learnings was that she didn't account for all the costs in her business when she was setting prices. It resulted in her not have a full view of what the businesses needed in profit and in under pricing. She's going to share that and more as we discuss her pricing journey.Podcast Highlights0:00 Intro2:13 Getting to Know Bethany4:11 The Value Bethany Brings to Clients6:51 How did Bethany Start Her Business9:08 Pricing at the Beginning10:50 Pricing Journey14:06 Most Difficult Thing in Pricing17:31 Biggest Success in Pricing20:37 Best Business Advice22:26 Reason Behind Crackers in Soup24:28 Wrapping It UpHow to Reach Bethany:Instagram: https://www.instagram.com/bcrackersinsoup/LinkedIn: https://www.linkedin.com/in/crackersinsoup/TikTok: https://www.tiktok.com/@crackers_in_soupWebsite: https://www.crackersinsoup.comBook Recommendation: The Silent Patient by Alex MichaelidesRecommended Tool: AsanaDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network