The Importance of Market Based Feedback with US Navy Riverine Officer, Mike Taylor, Co-Founder of Beaverfit USA

I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, and turnkey training facilities specific to the military. In addition to discussing BeaverFit’s initial Go-To Market Strategy, Mike shares the importance of market based feedback, and how BeaverFit used it to refine their value proposition and hone in on their perfect customer. To learn more about BeaverFit USA, visit: https://www.beaverfitusa.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com