The Importance of Product Experimentation

For today’s guest, a culture of experimentation is the key to agility. Jon Noronha is the VP of Product at Optimizely and he believes that to move faster, they need to experiment more. At Optimizely, Jon leads a team of product managers to determine new ways for companies to conduct experiments across apps, websites, and every level of the stack. In this episode, he talked about all the essentials of product experimentation—from the metrics to focus on down to building a culture of experimentation—he covered it all. Show Notes [00:43] How he became the VP of Product at Optimizely [05:29] How they go about building a culture of experimentation [07:33] Metrics teams should take into if they want to experiment [10:37] How to figure out what metrics to focus on first [12:10] Best practices around prioritising experiments [14:42] How to run experiments when the traffic is not sufficient [17:09] How to structure product experiments in a more scientific way [20:46] His thoughts on the first principles of experimentation [23:27] One of the most important things when it comes to democratising experimentation [27:06] Where people can go to find out more about him About Jon Noronha Jon Noronha is the VP of Product at Optimizely, the world’s leading experimentation platform. Optimizely is designed to enable businesses to deliver continuous personalisation and experimentation across mobile apps, websites, and connected devices. Prior to joining Optimizely, Jon was the PM of Image Search at Microsoft. Jon has a Bachelor’s Degree in Computer Science from Harvard University. Links MicrosoftBingNetflixAmazonSlack Profile OptimizelyJon Noronha on LinkedInJon Noronha on TwitterJon Noronha on Medium