The Importance of Sales for Entrepreneurs Tips from the CEO of Sales Training Firm | John Barrows

Here’s the hard truth founders often don’t want to hear. Whatever you’re building isn’t cool enough to sustain without sales. If you don’t build your entire organization around sales, you’ll fail eventually.    My today’s guest for Coffee with Closers has provided sales training and consulting services to some of the world’s fastest-growing companies like Google, Slack, Tableau, DropBox… And all those companies eventually got sales reps even though many of them would pride themselves on having a product-led growth model.   Meet John Barrows, the CEO of JB Sales and author of the sales book for kids, I Want to be in Sales When I Grow Up. As an inside sales rep, he would make 400 cold calls a week to eventually become the VP of Sales at his first startup, which was later sold to Staples.    ►Why is it important to start a business with a partner who has a different skill set than yours?   ►What is the minimum viable structure for someone trying to build a sales team?  ►How do you become a great sales leader and hire the right people for the organization?    ►How do you approach prospecting as an account executive?   ►How do you leverage content to create sales opportunities?   Enjoy!