The Importance of Trademarking Your Brand, with Cynthia Mason.

Text Me, I'd LOVE to hear from YOU!“Just because you have a name and logo out there, that doesn’t mean you own it. You actually have to trademark it in order to own it.”- Cynthia MasonAre your business name and logo unprotected right now? While you may have put a lot of work into coming up with the perfect branding for your side biz, you’re leaving it at risk if you haven’t gone through the trademark process. If someone tries to steal your branding and confuse your potential customers, you might be in for an expensive fight!Even if you’re still at your 9to5 and your business is on the side, you should be taking steps to LEGALLY protect your biz.That’s why this episode’s guest says that it’s NEVER too early to trademark your name and logo! I’m talking to Cynthia Mason, a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets — their trademarks.Tune in to hear exactly why you want to trademark your biz assets right now… and how messy things can get if you’re left unprotected!We talk about everything, including:What does it mean to trademark something — and what you can and should be trademarking in your biz How to research trademarked names, whether they’re currently in use or not The types of names that you CANNOT trademark in Canada Highlights:‌ ‌00:55  Intro01:21  Meet Cynthia Mason03:00  What is a trademark?04:24  When you should trademark  07:20  How to research trademarks09:29  What can happen if you don’t trademark14:21  What you can’t trademark16:51  Canadian government processes18:31  Intellectual property20:42  Follow Cynthia21:31  Markably.ca23:14  Takeaway---  About Guest: Cynthia Mason is a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets – their trademarks.Links:Cynthia Masonhttps://masonpc.com https://markably.ca https://ca.linkedin.com/in/masonpc https://www.youtube.com/channel/UCIYlMBebdKSWu43tebt_EiQ Instagram: @masonpctrademarks Twitter: @CMasonPCCanadian Trademarks Databasehttps://www.ic.gc.ca/app/opic-cipo/trdmrks/srch USPTO Trademarks Databasehttps://www.uspto.gov/trademarks/search The Shine to FIVE Movement™https://www.christennjames.com/the-shine-to-five-movement    ‌_________________________________________________Have you been thinking about taking the leap from your 9to5 for 2022? Join our mailing list (we never EVER get spammy) and get a FREE Transition Checklist when you click here.CJ is always just a click away if you'd like to chat privately (for only 15 mins) about the next steps in your journey from employee to ENTREPRENEUR. You can ask about the Take the Leap Program which is the trusted method for busy corporate womxn with growing side hustles to Confidently leave their full time jobs so they can be their own Boss.Have a Sparkling Day!___________Feeling stuck building your business without a support system? The Side HustleHER Club is your go-to community for Accountability, Clarity, and REAL Strategy, so you can stop guessing and start growing. Join us at SideHustleHERClub.com 💜Support the showFind out MORE about The Side HustleHER Club HERE__________🎧 Loved the episode?Take the next step with the Side Hustle Confidence Kit — FREE download to help you BOOST your Mindset, show up BOLDLY & build your exit plan. 💜[Grab it here]_________LET’S CONNECT! 🤝🏽🌐 Visit my Website🙌🏽 Book a 15-min ✨VIBE Check✨💬 Slide in my DM's on Instagram👥 Let's be friends on LinkedIn👩🏽‍🏫 Like & Follow my Facebook Page➡️ Subscribe to my YouTube Channel 🫶🏽 Send some GOOD VIBEZStay Encouraged, my Friend - Have a Sparkling Day!