The Influence Marketer: Why You Need to Focus on the Influence, Not the Influencer

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice, Falls and Partners.Expect to learn: 1. The difference between influencers who just amplify brand messages and those who drive genuine conversions and sales2. How to build trust through consistent content3. How to structure your campaigns to impact change in your target audience4. Discover Marketing Podcast Network, an initiative aimed at creating a supportive community for podcastersYou can find Jason Falls on LinkedIn here: https://www.linkedin.com/in/jasonfalls/Checkout his podcast here: Winfluence Influence Marketing Podcast: https://jasonfalls.com/influence-mark...Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_