The Influence of Design on a Real Estate Brokerage with Matt Beall of Hawai'i Life

How does design impact a real estate brokerage? Does it go beyond aesthetics to influence processes? How does quality design shape the user experience? And what are the benefits of an in-house creative team? Matt Beall is the CEO and Principal Broker at Hawai'i Life, the state's largest listing brokerage with over $25M in annual revenue across 13 commercial locations. He founded Hawai'i Life in 2008 to solve for representation of properties in marketing and digital technology, and now the firm does thousands of transactions each year, representing approximately $1B in sales. Matt also produces the Worthshop Series, a unique industry event designed to facilitate content and conversation among real estate's brightest minds, and he serves as the cohost of HGTV's popular reality show Hawaii Life. Today, Matt shares his diverse experience in real estate, discussing how his background in sales, investing and running a traditional brokerage inspired him to found Hawai'i Life and what differentiates the company from other firms in the space. He explains the value of design in creating a clean and simple user experience and his decision to employ a full-time team of creatives and engineers. Matt also describes the benefits of being featured on HGTV in terms of brand awareness and credibility. Listen in for a preview of this year's Worthshop at Mauna Kea Resort and learn how the design focus at Hawai'i Life contributes to its company culture.  What's Discussed:    Matt's background running a traditional brokerage What inspired Matt to found Hawai'i Life in 2008 Hawai'i Life's recent merger with Joy International Why Matt employs a full-time creative design team Hawai'i Life's focus on simplicity in user experience The benefits of being featured on HGTV The aim of Hawai'i Life's annual Worthshop Series What differentiates Worthshopfrom other conferences The key aspects of Hawai'i Life's company culture How an 'ethos of reset' influences the tone of Worthshop   Resources: Wake Interactive Hawaii Life on HGTV Worthshop Series CMLS 2018   Connect with Matt Beall: Hawai'i Life Matt on LinkedIn Worthshop 8