EPISODE · Aug 13, 2025 · 39 MIN
The Insane Story Behind Australian Brand, Knobby Underwear | Founder Rob Rand - EP122
from Success x Happiness · host sxhpod
Would you bet your house deposit on a pair of undies? Rob Rand did. In this inspiring episode of the Success Times Happiness podcast, we sit down with Rob Rand – the creative founder behind Knobby Underwear – a brand built on bold risks, relentless creativity, and a million-pair-a-year subscription model. Rob shares how he turned a wild idea into a cult-like movement, why staying curious is a superpower, and how ultra-running fuels his entrepreneurial fire. From starting in remote Queensland to reshaping the e-commerce space, Rob drops gold for creatives, founders, and dreamers alike. https://knobby.com.au Listen To The Podcast ============================= Spotify - https://open.spotify.com/show/1CCrfi7eB3zlANJ81D1C72?si=4221bec96c244a0c Apple Podcasts - https://podcasts.apple.com/au/podcast/success-x-happiness/id1683066164 Follow https://www.instagram.com/sxhpod Chapters ============================= (00:00:00) - Intro (00:00:39) - Chapter 1 | Rob’s Creative Background & Risk Appetite (00:10:05) - Chapter 2 | Why Undies? Why Subscription? (00:18:01) - Chapter 3 | The Future of Knobby (00:32:47) - Quick Fire Questions (00:38:25) - Outro 🔎 RELEVANT HASHTAGS: #podcast #business #startup
What this episode covers
Would you bet your house deposit on a pair of undies? Rob Rand did. In this inspiring episode of the Success Times Happiness podcast, we sit down with Rob Rand – the creative founder behind Knobby Underwear – a brand built on bold risks, relentless creativity, and a million-pair-a-year subscription model. Rob shares how he turned a wild idea into a cult-like movement, why staying curious is a superpower, and how ultra-running fuels his entrepreneurial fire. From starting in remote Queensland to reshaping the e-commerce space, Rob drops gold for creatives, founders, and dreamers alike. https://knobby.com.au Listen To The Podcast ============================= Spotify - https://open.spotify.com/show/1CCrfi7eB3zlANJ81D1C72?si=4221bec96c244a0c Apple Podcasts - https://podcasts.apple.com/au/podcast/success-x-happiness/id1683066164 Follow https://www.instagram.com/sxhpod Chapters ============================= (00:00:00) - Intro (00:00:39) - Chapter 1 | Rob’s Creative Background & Risk Appetite (00:10:05) - Chapter 2 | Why Undies? Why Subscription? (00:18:01) - Chapter 3 | The Future of Knobby (00:32:47) - Quick Fire Questions (00:38:25) - Outro 🔎 RELEVANT HASHTAGS: #podcast #business #startup
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The Insane Story Behind Australian Brand, Knobby Underwear | Founder Rob Rand - EP122
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