The Inside Scoop: Jeni Britton on the Art of Entrepreneurship

In this episode, Jeni Britton founder of Jeni’s Splendid Ice Creams and Floura, shares her entrepreneurial journey from questioning rules as a kid to building companies that merge creativity, resilience, and purpose. She explains how thinking of ice cream as scent, story, and art helped her stand out, why creativity is really about doing more with less, and how constraints fuel innovation. Jeni also opens up about the importance of struggle in shaping entrepreneurs, the deep connection between scent, memory, and nostalgia, and how those ideas now carry into Floura, her new wellness brand turning produce trimmings into fiber-rich bars that support gut health and joy.