The Insider's Guide to Market Making on Prediction Markets

What actually is market making? If you've ever asked yourself that question, this is the episode for you.FanDuel and DraftKings just announced they're market making on prediction markets. Then Kalshi dropped numbers showing over 30% of their volume is now in combos — primarily sports parlays. Chris and Henry break down what it all means, whether sportsbooks actually have the capability to book sharp flow or whether they've just never been tested, and why price discovery on prediction markets might quietly be forcing a fairer game for everyone.Chris and Henry cover the full picture: how market makers make money, why it's harder than it looks, the difference between a market maker and a sharp, why you could be trading against Joe from the deli and not even know it, and what it actually takes to level up in a zero sum game where the sportsbook model would just kick you out. One of the more educational episodes the show has done — and a good one to send to anyone who keeps asking you to explain what you do.📅 New Episodes Drop: Wednesdays 👇 Subscribe now.@insidepredictionmarkets OpticOdds is a global leader in sports betting data solutions, empowering sportsbooks, DFS, prediction markets and platform providers with the fastest, most reliable, and most comprehensive odds data and trading tools in the industry.Sign-up to join the Novig x OpticOdds incubator: https://docs.google.com/forms/d/e/1FAIpQLSd6VQ-OEHRs7JpEs7-tURuy6WRP4WGRtlyBfByDkhgJ9KEbHw/viewformThis content is for informational, educational, and entertainment purposes only and is not financial advice. Please do your own research. The views expressed are not necessarily those of Novig. All investing and prediction market trading involves risk, including the loss of principal.Chapters:0:00 – FanDuel and DraftKings Enter Market Making3:00 – Can Sportsbooks Actually Book Sharp Flow?5:00 – What Is Market Making?10:00 – How Market Makers Earn16:00 – The Difference Between a Market Maker and a Sharp22:00 – Are You Really Betting Against Joe from the Deli?30:00 – Are Prediction Markets Peer to Peer?#predictionmarkets #kalshi #polymarket #novig #draftkings #fanduel #gambling #sports #betting