The Inside's Britt Bunn on meeting modern consumer expectations

Bringing down the home industry’s barrier to entry has been the mission at The Inside since its launch in 2017. Doing so has meant meeting the expectations of the modern consumer, says co-founder and COO Britt Bunn. It’s a challenge few industry brands have dared to accept, considering the risks associated with offering personalization, free shipping and shortened lead times. Having recently closed $2.6 million in funding for The Inside, Bunn shares her thoughts on acquiring new customers and what’s next for the brand.