The Insurance Couch Podcast - Aggregators 3/3

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they finalise their discussion about Aggregators (3/3):You can (further) increase profitability of the PCW channel by increasing prices (relative to other tariffs) over time and by incentivizing PCW customers to refer you to their friends.A convincing communication and discount strategy for your agents and brokers is essential as some customers go to PCW and then to agent/broker.You must generate data from PCWs and use it for product design and dynamic pricing.Avoid building a separate IT & operating infrastructure just for the PCW channel.Build a strategy around the (unprofitable) core product including capturing spillover, cross- and upselling and profitability increase over time.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #aggregators #pricecomparison