Insurance Couch Podcast

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠⁠⁠⁠⁠Oliver Lang⁠⁠⁠⁠⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they explore why personal insurance sales have historically worked, focusing on trust, accountability and reducing customer effort, and assess whether new channels can realistically replicate these dynamics.Here are the key takeaways:As the number of personal agents is shrinking, we need alternative solutions that allow consumers to delegate their insurance decisions.Consumers delegate their insurance decisions to people they perceive to be continuously accountable.Celebrities, insurance influencers, or trusted brands from outside the insurance industry (e.g. Apple) could potentially replace parts of today’s personal insurance sales networks.Trusted digital personal agents for everyone will eventually replace personal insurance sales.Insurers must act across three horizons:o  Increase the productivity of personal saleso  Invest in structures that can partially replacepersonal saleso  Prepare for the replacement of personal salesListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#Insurance #Insurtech #AIinInsurance #InsuranceSales #FutureOfInsurance #CustomerBehavior #EmbeddedInsurance

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠⁠⁠⁠Oliver Lang⁠⁠⁠⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they explore why digital insurance models struggle to replicate the effectiveness of personal distribution, highlighting how complexity, lack of data transparency, and cognitive overload push customers toward relying on human intermediaries. The discussion also examines how this dynamic shapes acquisition, retention, and overall market structure in insurance.Here are the key takeaways:Personal insurance sales are dominant across the world, but for reasons that may not be immediately apparent.Customers do not seek physical proximity to their salesperson; rather, they seek to delegate their insurance decisions to a trusted individual.To ensure that those entrusted with such decisions act in their best interest, continuous accountability is required.This has been achieved by making insurance advisors socially accountable for their decisions. Poor decisions lead to social and reputational consequences.In effect, personal salespeople place their social relationships at risk in order to earn the trust required to take over their clients’ insurance decisions.Personal sales are not a channel, they are a delegation mechanism.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceSales #InsuranceDistribution #InsuranceAgents #CustomerTrust #Delegation #InsurTech

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠⁠⁠Oliver Lang⁠⁠⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they explore how insurers can approach customer activation differently across broker and bank channels, highlighting the trade-offs of supporting intermediaries and the challenge of identifying meaningful moments to engage customers.Here are the key takeaways:Should insurers help brokers activate their customers, or is that solely the broker’s responsibility?Is it worth supporting brokers, given that some (or all) of the business could go to competitors?For bank partners, activation is largely about identifying the right moment to introduce insurance.Payment transaction data can be a strong timing signal. However, it’s rarely a single transaction that drives a sale. More often, it’s a pattern of payments that acts as an early indicator, creating a natural opportunity to start a conversation about insurance.Ultimately, activation comes down to permission and timing.Activation playbooks shouldn’t be copied across channels. The dynamics differ.Stop asking how to sell insurance. Start asking where the system creates a legitimate moment to intervene.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#Insurance #CustomerActivation #InsuranceBrokers #Bancassurance #Insurtech #EmbeddedInsurance

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠⁠Oliver Lang⁠⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about why tied agents are the most controllable, yet still under-optimised, sales channel in insurance, how trust is built locally before insurance is ever discussed, and why activation is less about tactics and more about legitimacy, timing, and embedded relationships.Here are the key takeaways:Activation in your tied agent network should be the easiest, but it is not easy.It is the only channel where you truly control the system.The first step is to help tied agents earn the trust of people in their network.Creating trust requires making costly investments that are difficult to unwind.The second step is to help tied agents determine when it is legitimate to raise the topic of insurance without damaging the relationship.Support for tied agents must be individual and practical, not one-size-fits-all classroom training.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceDistribution #TiedAgents #InsuranceSales #InsuranceLeadership #InsurTech

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠Oliver Lang⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about why voluntary insurance benefits underperform, how activation, not product design, is the real bottleneck, and why trust, ownership, and understanding employee inertia are critical to driving meaningful adoption in employee benefits programs.Here are the key takeaways:When selling insurance to your employees, your opponent is either another adviser or inertia.To beat another adviser, you must offer a better deal: better coverage and/or a lower price.The best way to overcome inertia is through trust.Employees’ trust is typically highest in the most senior yet visible colleagues.To be credible, people within an organisation must be convinced of the insurance they recommend, and should hold those policies themselves.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceActivation #EmployeeBenefits #InsuranceLeadership #InsurTech #InsuranceLeadership

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠Oliver Lang⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠Nikolaus Sühr,⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about why activation is the overlooked growth lever in B2B2C insurance, especially in employer-based voluntary benefits, where brokers, insurers, HR, and employees all have different incentives and low insurance “buying readiness,” making a structured education-to-enrolment journey essential for real uptake.Here are the key takeaways:Every time you sell to your customers via middlemen, you need to manage the middlemen’s customer activationWhile this is standard in tied-agent, broker or bank channels, we still see significant differences in activation levelsWe observe even larger variations in channels with less historical focus on activation, such as employers, car dealers, and retailersA key issue with activation is the lack of ownershipAs with any considered insurance purchase, educating and raising awareness among the customer is essentialActivation partners outside the insurance industry typically underestimate how little insurance is bought versus how much is soldListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceActivation #B2B2CInsurance #EmployeeBenefits #InsuranceDistribution #CustomerActivation

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠Oliver Lang⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠Nikolaus Sühr,⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about the real power of the in-force book, why customer inertia outweighs customer loyalty, and how insurers can unlock profit through smarter pricing, segmentation, and portfolio management.Here are the key takeaways:Your in-force book is a strong asset, but it’s driven by customers’ inertia, not loveNot enough is invested in managing the profitability of your in-force bookNew data shows that even beyond-your-dreams price increases don’t change churn ratios by muchThe top reasons for customers to churn are exposure change, adviser influence, and affordabilityCustomer centricity and customer satisfaction don’t affect any of these reasons. Don’t over-investStart managing your in-force book profitability with small steps – but start nowListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceStrategy #InForceManagement #CustomerRetention #InsuranceProfitability

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join Oliver Lang⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠Nikolaus Sühr,⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about how insurers can evaluate and manage MGA partnerships: from assessing the team and revenue case to establishing the right controls, oversight and strategic setup for a successful collaboration.This episode concludes our three-part series on the topic of working with MGAs.Here are the key takeaways:Make collaboration with MGAs a strategic priority if you want to enter the fieldCheck the track record and credibility of the MGA teamCheck the robustness of the revenue caseVerify your ability to monitor and adjust portfolio profitability over timeExecute appropriate controls according to your risk heat map and the due diligence resultsListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#MGAInsights #InsuranceLeadership #InsuranceDistribution #InsurerStrategy #MGA

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about the rise of MGAs across Europe and beyond, why insurers should (or shouldn’t) consider partnering with them, and how different segments of the MGA market create both opportunities and risks for carriers.This episode is the second of our three-part series around the topic of working with MGAs. Here are the key takeaways:Working with MGAs comes with some risks for insurersWhile it’s easier to exit a portfolio when working with MGAs in normal circumstances, worst case is that the MGA ends its operations when the insurer can’t take over due to lack of presence and knowledge. This typically ends in chaos.There’s a fine balance between minimizing the risks of working with MGAs and replicating every MGA step in-house.When starting working with MGAs you should avoid entering lines or regions you don’t know at all.It’s wise to avoid working with unskilled MGA-teams while having limited skills in that line of business yourself.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insurancesales #mga #distributionstrategy

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.|In this episode they talk about the rise of MGAs across Europe and beyond, why insurers should (or shouldn’t) consider partnering with them, and how different segments of the MGA market create opportunities and risks for carriers.This episode marks the beginning of our three-part series around the topic of working with MGAs. Here are the key takeaways:MGAs grow faster than the general insurance market in some regions.Working with MGAs is a great way for insurers to expand their business with limited investment.It’s a way to fail fast and cheap for insurers.Insurers must therefore think about working with MGAs to fuel profitable growth.It’s important to understand the different segments to the MGA market.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insurancedistribution #marketgrowth  #managinggeneralagents #distributionpartnership #MGAs #distributionstrategy

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about whether insurers should consider giving back their licence and transitioning to an MGA model — and why, for most small and mid-sized players, it could be the smarter long-term strategy.Here are the key takeaways:80-90% of all national/regional insurers with less than 500 Mio. EUR GWP should turn into MGAsOn average, market capitalization of your business as an MGA is 2.5 x your current valuation as an insurerAt the same time, you will generate a similar profit as an MGA than as a carrier todayYou will notice minimal changes in your day-to-day workMost importantly, you will keep most of your functions, employeesand your brandYet, you can focus on your core strengths and grow your business much cheaperListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #nsurancelicence #managinggeneralagent #insurancestrategy #insurancetransformation

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about the fundamental differences between launching an MGA and founding a full insurance carrier, exploring capital requirements, risk management responsibilities, survivorship rates, and how each model impacts growth, profitability, and long-term strategy for insurance founders.Here are the key takeaways:Carrier vs. MGA are two basic options to found an insurance businessA carrier requires much more capital and has higher cost but also much higher revenuesYou need broader know-how in a carrier as it covers the entire insurance value chainOnly a carrier can keep the entire profit of the insurance businessIf you know your insurance business is technically highly profitable, and you have plenty of funding, you might want to think about founding a carrier – in all other scenarios, start with an MGAListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insurancedistribution #managinggeneralagent #MGA #insurancelicense #insurancecarrier

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about how lead generation in insurance is being reshaped by AI-driven search, the coming rise of personal agentic assistants, and the role of speech bots in scaling outreach while reducing costs. This is part 3/3 of their series on Lead Generation. Here are the key takeaways of the episode:More and more people replace Google searches with LLM searches.Being found by Large Language Models is very different from being found in manual searches.LLMs find you when you’re technically accessible, well-structured, using clear and consistent wording.When personal assistant agentic AI will become mainstream, your products and services must not only be machine-accessible but machine-interoperable.Speechbots can replace human agents in outbound calls (or voice messages). This can lift lead-warming to a new level.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #futureofinsurancesales #leadgeneration #futureofinsurance #sales #growth #ai #bots #automation

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode is part 2/3 of the discussion around leads. In this episode they talk about the latest trends in insurance lead generation, the critical role of speed and specialisation in conversion, and why rising lead costs demand smarter optimisation and cross-selling strategies.Here are the key takeaways:More and more insurers and brokers are entering the space of generating their own leads.On the other side, some lead providers form their own brokers/agencies to sell insurance, not just leads.As a result, lead prices have gone up significantly – you must dramatically increase your conversion in order for your CAC to stay the same.We see a lot of investment and upskilling in managing the lead journey. including but not limited to time to react, lead to advisor matching and cross-selling. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insuranceleadconversion #leadgeneration #customeracquisition #salesgrowth #insurance strategy #crossselling

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about why most insurance organisations struggle with lead generation, everything it needs for customer acquisition, from basic contact data to booked appointments, the costs, and challenges of acquiring leads, and how salesforces must adapt their skills and processes to convert leads outside their own networks.Here are the key takeaways:The only way to grow the number of customers for many insurers and brokers is to acquire leads from outside their agents’ networks.There are many lead categories ranging from a name with contact details to fixed appointments for an insurance consultation.Leads can come from many sources – Google or Facebook are just two of them.Leads are valuable. You must treat them with great respect and care.It is critical that you optimise the end-to-end journey from lead source to closing the deal and cross-selling additional products – not just parts of that journey.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insurancesales #leadgeneration #customeracquisition #salesgrowth #CAC

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about AI for decision makers:One use case for AI is to make decision makers / knowledge workers more efficient.AI can help throughout the decision-making process including communication and implementation.It can cut the time for decision making including communication by up to 60%.AI takes voice-to-text to a whole new level as you don’t have to speak like you would write.Best advice: simply start with what already exists.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #AI #KI

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about the attack on cross subsidies:In many lines, there’s a trend towards more price differentiation using additional data we have on customers. Some business models focus purely on capturing profitable customer segments.There are 4 ways for incumbents to react to this trend which can be combined:Ignore and keep the way of cross-subsidy / solidarity that you’re used to.Discredit the loss in solidarity and act by not allowing customers who go for their maximum profit to profit from the community’s solidarity when they are in a weak position.Jump on the bandwagon and generate an additional line of tariffs / brand that captures the possibilities of stronger price differentiation while keeping the solidary part of the business alive.Go all in and change you pricing structure to include the new normal of stronger differentiation.Depending on the specific situation, your profitability targets and moral position you must chose between and potentially combine your options.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #subsidies

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they finalise their discussion about Aggregators (3/3):You can (further) increase profitability of the PCW channel by increasing prices (relative to other tariffs) over time and by incentivizing PCW customers to refer you to their friends.A convincing communication and discount strategy for your agents and brokers is essential as some customers go to PCW and then to agent/broker.You must generate data from PCWs and use it for product design and dynamic pricing.Avoid building a separate IT & operating infrastructure just for the PCW channel.Build a strategy around the (unprofitable) core product including capturing spillover, cross- and upselling and profitability increase over time.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #aggregators #pricecomparison

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠KASKO⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about Aggregators:When working with PCWs you can (and must) retrieve a unique wealth of data. It’s important that you make the effort of constantly retrieving and interpreting the data and implement real-time actions.In rare cases you can hit the jackpot and find profitable niches on PCWs. This is when you can write lots of profitable business.It’s important to work on non-price-comparison efforts with PCWs. They have lots of traffic and business opportunities beyond price comparison if you work together constructively.Life savings products, small top-up coverages, or switch tariffs are some examples of how you can utilize PCW’s traffic without engaging in a price war.As the core business with PCWs won’t be profitable, upselling and cross-selling, spillover effect and renewalmanagement becomes  major factors on the road to profitability.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #aggregators #pricecomparison

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠KASKO⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about Aggregators:Price Comparison Websites (PCW) are an important distribution channel in many countries and for several lines of business (especially motor).Their business model is to connect price sensitive customers with insurers that need to shop topline growth.The combination of low premiums, high commissions, and short customer lifetime makes it very difficult for insurers to make a profit with business from PCWs.HUK24 is an example of how to successfully position an insurer as price leader without using PCWs – but it’s hard to replicate.If PCWs are an important distribution channel for you, you better set-up specific products, processes, and potentially a separate brand for it.Your best friend when working with PCWs is the spillover-effect: customers that compare prices on a PCW and then come to your website for free in order to buy directly from you.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #aggregators #pricecomparison

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠KASKO⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about Embedded Insurance when it comes to Airlines:Travel insurance through airlines is one of the oldest and most successful embedded insurance segments.It can raise ticket profitability for the airline by as much as 30%.The best airline/insurer partnerships reach up to 15% attachment rates on all airline customers.If you can bring your airline partner towards 15% attachment rate through products, touchpoints, delivery, and brand, you can become a trusted partner – not just a commodity.It requires a lot of expertise and the ability to quickly test and fail in order to get to that 15% attachment rate.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity #airline #embeddedinsurance

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠KASKO⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about the Risk Appetite of Insurers:Every insurance Board of Directors must issue a Risk Appetite Statement.However, there aren’t many proper and specific Risk Appetite Statements for insurers. Yet, defining the Risk Appetite isn’t that hard.For a Financial Risk Appetite Statement you must define clear financial dangers and assign maximum acceptable frequencies to them. This is easier than it sounds.There are only 3 kinds of financial dangers: regulatory intervention, loss of rating, and drop in profit. Regulatory intervention is a relevant danger for every insurer, loss of rating is only relevant for commercial insurers and reinsurers, drop I profit is only relevant for publicly listed insurers.A Board of Directors Risk Appetite Statement must consequently broken down into operable limits, thresholds, guidelines, and controls.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity #risk #riskmanagement

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠KASKO⁠ as they bring you unique insights from their experiences in the insurance world.This episode is all about what they call "Insurtech Leftovers". These are some of the key insights shared in the episode:Insurtech is dead – R.I.P.Online direct isn’t an attractive channel in insurance: limited size, no growth, high CAC, low LTVApps and portals have been a mistake – new technology can help repairing itTechnology can enable insurers to capture more opportunities by trying fast and cheapOnline leads can be valuable – but only if you use outbound calls to increase conversionWe’ve developed the technology for the wrong target group – use it for distribution partners, not customersListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler KASKO as they bring you unique insights from their experiences in the insurance world.This episode is all about AI Implementation Challenges (2/2) and these are some of the key insights of the episode:70% of a successful AI implementation is change managementReasons for resisting AI implementation include cognitive overload, fear of failure, lack of leadership buy-in, change fatigue, or misaligned incentivesThese reasons of resistance must be addressed to ensure successAI projects can be started by giving teams small budgets without requiring a specific returnThe smaller the change for employees, the higher the successListen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler KASKO as they bring you unique insights from their experiences in the insurance world.This episode is all about AI Implementation Challenges (1/2):The progress in AI is impressive and calls every manager to actionGiven the vast amounts of funding, AI is likely to continue its success story As with every tech implementation, change management is the most important componentUsing AI to get data from customers and distribution partners in a digital way without asking them to change their behaviour might be the best use case for AI today as it actually gets rid of required changesRather than focussing on the highest tech potential, go for the ones with the highest likelihood of adoption and that is where users don't have to change Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about the renewal of insurance contracts 🎙️ Whether customers must actively renew their insurance contracts (forced renewal) or contracts renew as long as you don’t cancel them (auto-renewal) makes a big difference for insurance markets. The difference in Lifetime Customer Value (LTV) between direct customers and broker customers is bigger in forced renewal markets than in auto-renewal markets. In forced renewal markets more focus is placed on keeping the customer and the processes to do so are much more complex. Any feature to bind customers (like claims, free discounts, or recurring referral benefits) is more important in forced renewal markets. There’s generally more change in forced renewal markets: faster growth of new offerings and competitors and less legacy in old tariffs. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #renewal #strategy

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about Strategic Investment in the Insurance Industry 🎙️ It’s a good idea to buy other insurers if you want to enter new countries or lines of business – because building this organically isn’t what most insurers are good at. Buying insurance sales channels can create a lot of value for insurers. Claims management is an area of differentiation, so buying claims service providers can make sense for insurers. Buying MGAs can make sense to secure existing flow of business or attract underwriting talent Buying alternative sales channels, tech companies or startups is typically a bad idea for insurers. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #investment #strategy

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about broker distribution 🎙️ Brokers are a valuable distribution channel for most insurers/MGAs Segmenting brokers makes a lot of sense – but use profitability, not volume as criteria The most profitable brokers will be the ones for which you are the preferred insurer/MGA The other brokers will typically deliver business at higher CACs, higher loss ratios and higher churn to you Develop every broker into a profitable distribution partner – or cut the ties to stop the bleeding. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #broker #distribution

Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about MGA Market Entry in Germany🎙️ Germany is a big insurance market, so as a non-German MGA you might consider entering the market. Regulation for intermediaries is more light touch than in other EU countries. To actively source business, you need (senior) local talent and meet f2f. Your reputation-building flywheel should centre around having something to say Remember: this is a marathon, not a sprint. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #EU #MGA #Germany #UK #strategy

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about Growth Opportunities in the insurance industry (Bonus Episode): Hybrid agencies generate leads online but convert them over the phone. Hybrid agencies are scalable: for every new telesales agent you typically get about 200 new customers per month. You can easily start a hybrid agency by assigning the agency status to a specialised team using very similar conditions to the ones you give to new physical agencies. A hybrid agency can work with your existing products and processes. No need to invest there. There are many levers you must optimise to maximise a hybrid agency’s success. Complement your know-how with external skills. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about Growth Opportunities in the insurance industry (4/4): Quick growth can be achieved by winning new sales partners with existing customers (brokers, multi-agents, banks, etc.). Don’t give the sales partners parts of your margin: solve some of their problems. Adjust your products and processes to help sales partners grow their number of products per customer, decrease the time for a sale or reduce back-office costs. If you want to win a “whale” (a very large sales partner) send your CEO to their CEO and start solving THEIR problems (not yours) Solve the capacity constraint by reprioritising projects and/or using external capacity Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about Growth Opportunities in the insurance industry (3/4): Insurance is not an industry with lots of trends and hypes. So, if you find a hype in your market, jump on it! Don’t try to create a trend. Follow what’s already successful. You won’t find a trend in brainstorming sessions or design thinking. You see it in your competitors’ P&Ls. Agents are your best sales channel. Start a program to grow your agent channel. Stay flexible. There are numerous agent sub-segments. Provide a home for more than one sub-segment. Do your maths. The Agent Lifetime Value (ALV) determines your Agent Acquisition Cost (AAC). Your ALV to AAC ratio should be North of 3 (better North of 5). Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.This episode is all about Groth Opportunities in the insurance industry (2/4)🎙️: Smart referrals can boost your business. When you offer recurring savings on premiums you turn your referral program into a loyalty program. Switch products have proven to be an effective measure to win new customers. The perceived simplicity of Switch products is a result of a lot of pre-work to focus the Switch program on profitable market segments. High inflation makes switch products even more challenging. Switch products yield 20-25% more premium for the same risk than selling through price comparison portals. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.This episode is all about growth ideas for actors within the insurance industry (1/4)🎙️: The past 2 years, growth has mainly come through rate increases. It’s time to show some real growth again. If you want to show growth in 2025, it’s time to act now. Utilize your tied agents to acquire reseller partners for item insurance. Start an Embedded Insurance MGA and give it the freedom to grow. Create & market a dedicated upselling product to quickly test and scale   Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #growstrategies #businessgrowth

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about AI in the Insurance Industry🎙️ Investors and boards request the use of AI in insurance companies. It’s crucial to get your data right. No AI without well-organized data. The best starting point to use AI is in customer request handling – as support for customer agents. Further use cases are in underwriting, claims handling, and sales. Implementing AI use cases is major change management. Be aware. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #AI #KI #artificialintelligence

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about the upsides and downsides of Tied-Agents vs. Multi-Agents🎙️ Brokers and tied agents look more and more the same. Very few customers know the difference between brokers and agents. Many brokers work predominantly with a few selected insurance partners. Single-tied agents start opening up to other insurance companies for selected products. The most important service of any insurance salesperson is to create awareness about the relevant risks. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #tiedagents #multiagents

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about Bancassurance 2.0🎙️ Bancassurance 2.0 isn’t working as well as it sounds Bank transaction data doesn’t contain enough information for personalised insurance advice However, together with data from other sources bank transaction data (and banks’ trusted brands) can improve insurance conversion ratios Where it does, banks can ask for commissions from insurance partners For most insurance sales, banks will need human salespeople – potentially in an outbound call center Every bank should set up a hybrid insurance agency to increase its fee income Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #bancassurance #banking #innovation

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  🎙️This episode is all about how to improve performance in digital customer journeys. If you are strapped for time, here are some takeaways:  Conversion rates on digital customer journeys are comparatively low (2,5-3%) driving up CAC Technical investment in mobile-first, speed, tracking & retargeting and A/B-testing are the basics  Optimise your customer journey for collecting contact info and be flexible around underwriting & pricing Utilise safe for later, abandoned cart, exit popups, time-restricted discounts and smart customer referrals Record your best-performing sales scripts and adjust to modern customer journeys including Gen-AI chatbots  Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #digital #digitalproduct #customerjourney #userexperience #distribution

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. In this episode, they discuss productivity for Agents & Brokers Here are some of the key insights from this podcast episode: Tied agents have gone through a massive productivity improvement of about 40% over the last 10 years. This is even more impressive as brokers haven’t realised any productivity improvements. Three measures have led to this productivity revolution: reorganisation/specialisation, standardisation, and more support from insurers. Despite the ongoing consolidation, brokers are yet to realise productivity improvement measures. Despite billions of investments into new core systems, insurers haven’t realised any productivity improvements in their non-sales functions – that’s a real drama. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherung #versicherungsbranche #productivity #podcast #agents #brokers

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. In this episode we discuss the hybrid Agency Business and why it is so successful. Here are some of the key insights from this podcast episode: Hybrid insurance agencies complement traditional agency formats Hybrid agencies can win new customer groups and cross-sell to existing customers Every insurer, broker, bank, or other organization that wants to sell insurance to its customers should establish a hybrid agency There are a couple of skills required that a typical insurer doesn’t have (esp. cost-effective lead generation, nurturing and outbound telesales) – but other people do Starting a pilot hybrid agency isn’t expensive and doesn’t require a lot of management attention (if you work with the right experts) Shameless Plug: We are offering turn-key hybrid agency formats as a build-operate-transfer model and would love to have a chat if you are interested.  Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #hybrid #agency #distribution

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about Health Budget Insurance. Here are some of the key insights from this podcast episode: Health Budgets is proven product innovation at the crossing of employee benefits and health insurance It’s an employer-financed coverage for employee out-of-pocket health expenses Positive impact in terms of talent acquisition, retention and productivity gains are immediate and significant  It’s a huge growth story in Germany – and first-movers in other markets are already taking note Key requirements are health insurance licenses and straight-through-processing of health claims Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #health #publichealth #healthinsurance #healthpolicy

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about innovation in insurance🎙️ Innovation = Novelty * Utilization – and ideally it creates a new profit pool. Innovation in insurance is barely rewarded by the customer – sometimes it’s triggered by regulation. Pet insurance, Switch products, embedded insurance, or digital agencies are examples of successful innovation. Choose your innovation projects carefully – you don’t have an endless capacity to innovate. Create a set-up to test innovation without impacting the entire organisation. End the failures – although this is much easier said than done. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #innovation

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about profit investment in the insurance industry 🎙️ Capital markets reward growth companies vs. dividend companies. Start growing where you’re already good at - existing products, distribution channels, and regions. Invest in areas where Customer Lifetime Value (CLV) is more than 3 times Customer Acquisition Cost (CAC). When you invest in higher future margins, start at pricing, claims and one-off commissions.  Enter high-growth areas such as embedded insurance, pet, cyber and specific product/customer niches. Build a growth culture – for starters maximise speed of decision making and utilise value-participation for remuneration. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #investing #growth #investment #profit #profitmargin

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. Here are some of the key insights from this podcast episode: Don’t build what you can’t sell is also true for services beyond insurance. Many services beyond insurance fail – you need to be able to test and end new services quickly. These days, this ability includes sales and marketing (digital and traditional) as much as product and operations on both a pilot and large-scale basis. Services beyond insurance typically drive the volume or profit margin of the core insurance business. Some services beyond insurance work for one provider in one market but not for others. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #beyond

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about internationalisation in the insurance industry 🎙️ Organic internationalisation without an existing distribution channel is suicide. What you buy when purchasing an insurer abroad is mainly its access to distribution channels. For cross-country regulation turn to people who have been there and done that – don’t pay for a professional service firm’s learning journey. Product and tech similarities between countries are mostly a myth. There’s no economy of scale in insurance. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #international #internationalisation #globalisation #global

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about high-frequency claims and how they affect the insurance industry 🎙️ High-frequency claims lines can be handled profitably with exclusions without lowering prices. Making it harder for customers to hand in claims esp. around proof of purchase and loss is key to ensure profitability. Detecting fraud is even more important for high-frequency claims products as people cheat more. You must force customers into digital journeys. Behavioural psychology can help drive down claim frequency Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #protection #cover #claims

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about natural catastrophes and how they affect the insurance industry 🎙️ These are some key points about what to expect to learn from the conversation in this podcast session: Over the last three decades, the economic effect caused by climate change has increased by 250% Still, the increase in damage from climate change is insurable As an insurer, you must have an assessment of the potential impact climate change has on your business Any government should have an annual nat cat budget – then the effects of prevention measures can be measured The key question on mandatory coverage is: risk-based pricing vs. social pricing Listen in to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #protection #cover

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about Credit Protection Insurance🎙️ The party as we know it is over in Germany. Distribution must be completely rethought. Products and technology must adapt to the new normal. Cross-selling other (insurance) products can make up for some of the lost business. As a manager in credit protection insurance, it’s your opportunity to turn a threat into an opportunity. Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #protection #cover #credit

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about Direct Insurers 🎙️ These are some key points about what to expect to learn from the conversation in this podcast session: Online direct insurers need a long-term owner Getting services from mother companies at cheap variable costs is an unfair advantage for HUK24 and Smile Motor insurance is the biggest line for online direct insurers because it’s mandatory Eventually, online direct insurers need a strong brand to drive down CAC As an online direct insurer, your cost base (claims plus admin) must be 10% lower than your competitors' cost base Building your own operations & claims technology doesn’t seem to help an online direct insurer Focus should be on agility and flexibility to optimise the sales funnel (lead gen, sales funnel, product features) Listen in to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #direct #d2c #b2c

Get Your Insurance Fix on "The Insurance Couch" Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.  This episode is all about carbon offset insurance 🎙️ These are some key points about what to expect to learn from the conversation in this podcast session: Carbon offset compensates for a greenhouse gas emission that an individual or organization produces Sellers of carbon offset are projects that reduce or remove greenhouse gas Buyers are corporations and investors that produce greenhouse gas The market will be up to 40 billion USD p.a. and the parties typically work with a 20% safety margin Buyers as well as sellers can be insured for financial losses due to the invalidation of credits This is one of the opportunities that ESG creates for the insurance industry This new market requires expertise and technology from insurers Listen in to "The Insurance Couch" to stay tuned for the newest chatter about the industry!  #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #sustainability