The Insurance Couch Podcast - Brokers, banks & insurance activation: Why timing and permission beat selling

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠⁠⁠Oliver Lang⁠⁠⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they explore how insurers can approach customer activation differently across broker and bank channels, highlighting the trade-offs of supporting intermediaries and the challenge of identifying meaningful moments to engage customers.Here are the key takeaways:Should insurers help brokers activate their customers, or is that solely the broker’s responsibility?Is it worth supporting brokers, given that some (or all) of the business could go to competitors?For bank partners, activation is largely about identifying the right moment to introduce insurance.Payment transaction data can be a strong timing signal. However, it’s rarely a single transaction that drives a sale. More often, it’s a pattern of payments that acts as an early indicator, creating a natural opportunity to start a conversation about insurance.Ultimately, activation comes down to permission and timing.Activation playbooks shouldn’t be copied across channels. The dynamics differ.Stop asking how to sell insurance. Start asking where the system creates a legitimate moment to intervene.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#Insurance #CustomerActivation #InsuranceBrokers #Bancassurance #Insurtech #EmbeddedInsurance