The Insurance Couch Podcast - Insurance activation: Why tied agents are most powerful sales channel

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠⁠Oliver Lang⁠⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about why tied agents are the most controllable, yet still under-optimised, sales channel in insurance, how trust is built locally before insurance is ever discussed, and why activation is less about tactics and more about legitimacy, timing, and embedded relationships.Here are the key takeaways:Activation in your tied agent network should be the easiest, but it is not easy.It is the only channel where you truly control the system.The first step is to help tied agents earn the trust of people in their network.Creating trust requires making costly investments that are difficult to unwind.The second step is to help tied agents determine when it is legitimate to raise the topic of insurance without damaging the relationship.Support for tied agents must be individual and practical, not one-size-fits-all classroom training.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceDistribution #TiedAgents #InsuranceSales #InsuranceLeadership #InsurTech