The Insurance Couch Podcast - Mastering Lead Generation and Sales Growth in Insurance (1/3)

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode they talk about why most insurance organisations struggle with lead generation, everything it needs for customer acquisition, from basic contact data to booked appointments, the costs, and challenges of acquiring leads, and how salesforces must adapt their skills and processes to convert leads outside their own networks.Here are the key takeaways:The only way to grow the number of customers for many insurers and brokers is to acquire leads from outside their agents’ networks.There are many lead categories ranging from a name with contact details to fixed appointments for an insurance consultation.Leads can come from many sources – Google or Facebook are just two of them.Leads are valuable. You must treat them with great respect and care.It is critical that you optimise the end-to-end journey from lead source to closing the deal and cross-selling additional products – not just parts of that journey.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry! #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insurancesales #leadgeneration #customeracquisition #salesgrowth #CAC