The Insurance Couch Podcast - Mastering Lead Generation and Sales Growth in Insurance (2/3)

Get Your Insurance Fix on “The Insurance Couch” Podcast!⁠Join Oliver Lang⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠Nikolaus Sühr,⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.This episode is part 2/3 of the discussion around leads. In this episode they talk about the latest trends in insurance lead generation, the critical role of speed and specialisation in conversion, and why rising lead costs demand smarter optimisation and cross-selling strategies.Here are the key takeaways:More and more insurers and brokers are entering the space of generating their own leads.On the other side, some lead providers form their own brokers/agencies to sell insurance, not just leads.As a result, lead prices have gone up significantly – you must dramatically increase your conversion in order for your CAC to stay the same.We see a lot of investment and upskilling in managing the lead journey. including but not limited to time to react, lead to advisor matching and cross-selling. Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #insuranceleadconversion #leadgeneration #customeracquisition #salesgrowth #insurance strategy #crossselling