The Insurance Disruptor: Why Canada Finally Has a New Benefits Choice After 70 Years

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore why Canada’s group benefits market is entering its most significant era of competition in nearly seven decades. In 2026, modern employers are no longer satisfied with "just insurance"—they are seeking integrated platforms that bridge the gap between coverage and care. Joining us today is Mark Goad, General Manager of Alan Insurance. A seasoned digital health leader and venture capital veteran, Mark co-founded Curv Health and has worked with OMERS and SAP. Under his leadership, Alan has launched as the first new group benefits provider in Canada since 1957, introducing the revolutionary Alan Clinic. Key Highlights Challenging a 70-Year Monopoly: How Canada’s insurance market is evolving and why expectations are changing.   Care Delivery vs. Reimbursement: Alan’s shift from reimbursement to providing care, and its impact on employees.   Alan Clinic Innovation: What sets Alan Clinic apart and why the integrated approach matters.   Expansion and Wellness: How expanding into Quebec drives innovation and integrated wellness.   Leadership and Advocacy: How Mark’s work with CAMH shaped Alan’s mental health strategy. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Google: https://www.google.ca/ A1 Global College: https://a1globalcollege.ca/ ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.