"The intention is not to disinvest from SA"- Brand SA continues to amplify positive image of SA through engagement with private sector amid concern over US tariffs episode artwork

EPISODE · Aug 1, 2025 · 19 MIN

"The intention is not to disinvest from SA"- Brand SA continues to amplify positive image of SA through engagement with private sector amid concern over US tariffs

from Update@Noon · host SAfm

South Africa faces a 30% tariff on its exports to the United States starting next week, a move expected to cost tens of thousands of jobs after the country failed to secure a trade deal before a deadline set by U.S. President Donald Trump. In an executive order on Thursday, Trump slapped new tariff rates ranging from 10% to 41% on dozens of countries as he seeks to reshape global trade on more favourable terms for the U.S. South Africa has tried for months to negotiate a deal with Washington and offered to buy U.S. liquefied natural gas and invest in US industries in exchange for lower tariffs. But the effort was unsuccessful, even after Pretoria made a last-minute attempt to improve its offer. Trade, Industry and Competition Minister Parks Tau explains. Sakina Kamwendo spoke to Neville Matjie, CEO of Brand South Africa 

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"The intention is not to disinvest from SA"- Brand SA continues to amplify positive image of SA through engagement with private sector amid concern over US tariffs

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