The Invisible Line Between VP and C-Suite Success with Andrea Kayal

Andrea Kayal, a seasoned go-to-market leader with experience as both a CMO and CRO, shares her unique perspective on bridging the gap between marketing and sales functions while making the transition to C-Suite leadership. Having worked across some of the fastest-growing B2B SaaS companies, Andrea reveals the critical mindset shifts that separate functional VPs from true C-level executives.• Appreciating the art of sales requires hiring professionals who truly understand deal management and negotiation• Using passion, curiosity, and grit as key indicators when identifying top talent during the hiring process• Shifting focus from team metrics (pipeline) to business metrics (EBITDA, cash burn, rule of 40)• Developing foresight to plan 3-5 years ahead rather than focusing only on quarterly results• Making capital allocation decisions based on unit economics rather than traditional growth playbooks• Expanding peripheral vision by studying competitors' strategies and identifying new revenue opportunities• Aligning compensation structure with long-term business health metrics, not just functional KPIsTo learn more about developing executive leadership skills, check out Pavilion's CMO school where Andrea teaches sessions on the differences between functional VP roles and C-suite positions.Music by Ben Cina & Ayler Young