The Journey from Musician to Developer & Low-Code Agency CEO – with Austin Reed

Episode Summary:Join us as Austin Reed, CEO of Horizon Dev, shares his entrepreneurial journey from being a full-time musician and digital nomad to building a thriving development agency focused on low-code and no-code automation. Austin opens up about scaling Horizon Dev, landing dream clients like VRF, building a vibrant Skool community, and navigating the personal challenges of identity, resilience, and leadership along the way.What You Will Learn:How Austin transitioned from music and freelancing to leading a global dev agency.The evolution of outbound prospecting and why branding often wins over cold outreach.Key no-code/low-code tools and their tradeoffs for businesses and developers.Insights into scaling a business with long-term client relationships and MRR stability.The mindset shifts and personal growth required to sustain entrepreneurial success.Featured Guest: Austin Reed – CEO of Horizon Dev.Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.Episode Highlights:[00:01:00] Building Horizon Dev: From musician and nomad to tech CEO.[00:03:30] Branding vs. Outbound: Why Austin shifted from cold outreach to long-term brand and content strategies.[00:08:10] Skool Community: Teaching no-code/low-code automation to founders & devs.[00:26:00] Martial Arts & Mindset: How Muay Thai and Jiu-Jitsu shaped resilience.[00:32:00] The Automation Stack: N8N, Zapier, Make, and Lovable.[00:44:00] Ecosystems & Psychology: Why some tools win despite better options.[00:52:00] Identity & Burnout: Learning to let go and grow as a leader.[01:14:00] Meditation & Surrender: Vipassana retreats and emotional awareness.[01:23:00] Final Reflections: Empowering teams and clients to chase their dreams.Connect with Austin:Website: https://horizon.devYouTube: https://www.youtube.com/@horizonsoftwaredevLinkedIn: https://www.linkedin.com/in/automationsexpert/Follow Ben on Social:LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/Join our FREE Group "NextGen Sales Systems:"https://tinyurl.com/next-gen-skoolCentralize & Analyze Your GTM Data: https://revyops.com

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This episode is 1 hour and 25 minutes long.

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This episode was published on September 18, 2025.

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