The Journey: How I Attracted a $12.9 Million Listing and How I Put It Under Contract After 6 Years

On today’s show, I’m going to talk about the journey of a recent significant $7,500,000 home that I put under contract. This home was famous for being the backdrop for FOX's hit series "Empire" for 6 seasons, it was Lucious Lyon’s home (aka The Lyon’s Den) on the tv show. This journey started in 2013 when the home first went on the market for just under 16 million. After 8 years on the market - 6 with me - it came under contact within a few weeks of me producing this recording. There's an old adage in real estate: You want to be the firstborn, the second wife, and the third listing agent.” Any truth? Well, in this case, I was the third agent for this amazing home. I want to share with you how I landed the listing, and how I was able to retain this listing and client for 6 years, to how we put it under contract. I also have some great, behind-the-scenes stories from when the house was on the market that you’ll get a kick out of. Make sure you check out the "Lifestyle" video I created for this home HERE     “When it comes to social media, you never know when somebody knows somebody. Just because they’re not liking or commenting on your post doesn’t mean they’re not paying attention.” - Michael LaFido                                       Three Things You’ll Learn in This Episode - Grow and stay engaged in your social media network:Why would you want to enlarge your Facebook/LinkedIn/Instagram social circle? You just don't know where your client or prospect might come from. It might be a friend of a friend that you went to high school with or someone you sat next to at a seminar a year ago. - Communication is the path to retention:Honest, open, ongoing communication is key to getting and retaining a client. You’re always putting their best interest first and understanding their personality. - Be consistent with selling: A home will get sold if you’re consistent. When marketing, leave no stone unturned. Do a little bit of everything, but be systematized in the way you do it. None of it will work all the time, but all of it works the majority of the time.