The Journey Is As Critical As the Outcome

Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing budgets. Journey maps take effort to build, but are worth the investment.   We sat down with presenters Caroline DeVore, Executive Director of Strategy and Lorraine McMeekin, Senior Marketing Strategist from StudioNorth to get a preview.   Learn more about StudioNorth at: https://www.studionorth.com/ Find more great health marketing content: https://www.hitmc.com/