The Journey of Nicki Snyder: Leadership, Marketing, and Harley-Davidson | One Gang Podcast

Send us Fan MailIn this episode, we sit down with Nicki Snyder, the Chief Marketing Officer for American Road Group. Nicki oversees marketing efforts across 13 dealerships in five states. The conversation delves into Nicki’s career journey, which began in an unorthodox manner as she stepped into a Harley-Davidson dealership right after college. Nicki touches upon the importance of mentorship, specifically highlighting her time under mentor Mike Davis, and her steps to rising as a leader in a male-dominated industry. The discussion covers several aspects of her life and career including work-life balance, challenges in marketing, and the vital importance of storytelling. Through a series of rapid-fire questions, Nicki shares personal anecdotes, leadership insights, the importance of community engagement, and advice for young women entering the industry. Listeners are taken on a journey of growth, perseverance, and passion for both the Harley-Davidson brand and the people who make it special.00:00 Introduction and Guest Welcome01:32 Rapid Fire Icebreaker Questions09:53 Nicki’s Background and Early Life19:07 Mentorship and Growth34:53 Introduction to American Road Group35:26 Expansion and Dealership Locations38:23 Marketing Strategy for Multiple Locations44:36 Standard Operating Procedures and Consistency55:44 Marketing Misconceptions in Dealerships58:50 Personal Reflections and Career Pride01:00:55 Advice for Aspiring Female Leaders01:05:09 Closing Thoughts and Contact InformationConnect with Nicki:Website: americanroadgroup.com E-Mail: [email protected]: linkedin.com/in/nickisnyderhdCheck Out Our Sponsors: LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/ Connect with Cycles Worldwide: Subscribe to our YouTube channel for more episodes:    YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw Facebook: https://www.facebook.com/profile.php?id=61551644038136 Instagram:  https://www.instagram.com/cyclesworldwidellc/ LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/ TikTok:  https://www.tiktok.com/@cycles.worldwide