The Joy Points Exercise: Let Me Walk You Through It

from Field Trip Marketing · host Field Trip Marketing Podcast

Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night.But what if you started with what genuinely delights them instead?In this episode Kirsten walks you through the Joy Points exercise, the tool she uses with every client to shift marketing away from pain and toward what actually lights people up. All you need is twenty minutes, something to write with, and one specific person in mind.This one is worth doing, not just listening to.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Episode metadata supplied by the publisher feed · Published Jun 24, 2026

What this episode covers

Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night. But what if you started with what genuinely delights them instead? In this episode Kirsten walks you through the Joy Points exercise, the tool she uses with every client to shift marketing away from pain and toward what actually lights people up. All you need is twenty minutes, something to write with, and one specific person in mind. This one is worth doing, not just listening to. L...

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The Joy Points Exercise: Let Me Walk You Through It

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This episode was published on June 24, 2026.

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