Field Trip Marketing

Most small business owners are sitting on the best story they have and not telling it. Not because they do not have one. Because they have talked themselves out of believing it is interesting enough.In this episode Kirsten talks to Rebecca Stanisic, content strategist and storyteller, about what actually makes people care, why the real thing is always better than the polished version, and what gets in the way of just saying the honest thing.Learn more about Rebecca at:Website: https://rebeccastanisic.com/Instagram: https://www.instagram.com/bitofmomsense/Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Nancy Macdonald has spent over twenty years watching people walk into her studio terrified they will get it wrong. And she has spent just as long watching something shift in them when they finally let go of that.In this episode Kirsten talks to Nancy, founder of Atelier 123, about the power of play and what happens when you give yourself permission to be a beginner at something. Why the not knowing is not the obstacle. It is actually the whole point.For anyone who has been waiting until they feel ready, this one is for you.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Tiffany Pratt has built a career out of one simple belief: that curiosity is the most powerful creative tool you have. And that most of us stopped giving ourselves permission to use it a long time ago.In this episode Kirsten talks to Tiffany, artist, designer, and brand storyteller, about what it actually looks like to build a business from a place of joy. How she has moved through interior design, television, product development, and brand work without waiting for perfect conditions or the right budget. And why the willingness to just try something, to move things around, to see what happens, is not a personality trait. It is a practice.This one will make you want to go make something.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night.But what if you started with what genuinely delights them instead?In this episode Kirsten walks you through the Joy Points exercise, the tool she uses with every client to shift marketing away from pain and toward what actually lights people up. All you need is twenty minutes, something to write with, and one specific person in mind.This one is worth doing, not just listening to.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

We say we don't have time for the things we love. And then we scroll for hours.That is not a time problem. It is a permission problem.In Episode 3 of Field Trip Marketing: The Podcast, Kirsten shares what 26 women revealed about joy, offline life, and what gets in the way. And ends with a direct invitation to go on a real field trip this week.Because the most resonant marketing you will ever create might come from the moments when you were not trying to create marketing at all.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like.In this episode Kirsten Jordan takes you on a field trip into a shift she has been noticing, looks at five patterns showing up on social media right now, and asks one question that might change how you think about what your marketing is actually saying to people.This is the Field Trip Marketing way. Go out, notice something, ask what it means. And bring it back.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Discover how marketing can be as joyful and curious as a childhood field trip with Kirsten, founder of Field Trip Marketing. In this episode, she shares her journey from exploring Istanbul to building a community-driven marketing practice rooted in authenticity. Learn how to embrace curiosity, storytelling, and joy to transform your business approach without massive budgets.Key insights include:The power of storytelling and authenticityBuilding deeper connections through joy-based marketingPractical tips for cultivating creativity in your businessPerfect for small business owners and solopreneurs, this episode will inspire you to see your business through a more joyful lens. Join Kirsten on this “joy field trip” and start noticing what’s already wonderful around you. Your next breakthrough is just a curious step away—hit play now.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!