The Key Cultural Differences European Businesses Must Know in the US | Annette van der Feltz | EP 10 episode artwork

EPISODE · Aug 5, 2026 · 1H 17M

The Key Cultural Differences European Businesses Must Know in the US | Annette van der Feltz | EP 10

from Transatlantic Titans · host Manny Schoenhuber

In this episode of TRANSATLANTIC TITANS, host Manny Schoenhuber sits down with Annette van der Feltz, intercultural communication coach and consultant, founder of Dutch American Connection and The American Culture Code.____________________00:00 Welcome to TRANSATLANTIC TITANS00:45 From the Netherlands to New York: Annette’s story02:30 The two kinds of expats and why only one group thrives04:20 Dutch American Connection and The American Culture Code05:00 Why US culture is the most underestimated market entry risk07:30 Are Americans fake? Enthusiasm as a business signal09:20 Time is money: why the American clock runs faster10:50 Sell me this pen: how pitching works in the US13:30 Where intercultural support fits into a market entry plan15:20 How American history shaped American law and personal freedom20:30 When companies finally call, and what it has already cost them22:20 The CEO dinner that ended a VP of Sales relationship25:20 The title change that unlocked a US acquisition26:50 Status symbols, cars and hierarchy in American business28:30 How the transatlantic zeitgeist has shifted since 200732:00 Making the business case for intercultural investment34:30 Local hires versus sending someone from European headquarters38:00 Oktoberfest, King’s Day and cultural exchange in both directions41:30 Do not rush the tulip fields: relationship time is business time44:00 A success story: building the best of both cultures49:50 The Core Four: challenges, lessons, outlook and success factors58:20 Rapid Fire01:02:00 Culture shocks and Americanized habits01:06:30 What American companies can learn from Europe01:09:40 How to connect with Annette01:10:40 Fail forward: first attempt in learning____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗡𝗡𝗘𝗧𝗧𝗘🔗 LinkedIn: https://www.linkedin.com/in/annette-van-der-feltz/🌐 Website: https://www.dutchamericanconnection.com/🌐 Website: https://www.theamericanculturecode.com/𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

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The Key Cultural Differences European Businesses Must Know in the US | Annette van der Feltz | EP 10

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