The key to client partnerships in SEO | Jessica Bettis

Jack Chambers Ward is joined by Jessica Bettis, Candour’s Director of Strategy, to discuss what makes a strong collaboration between SEO specialists and client partnership/account management.Jack and Jessica discuss their experience of working with clients together, and Jessica explains how client partners define success, translate work into business impact, manage resources and expectations, and nurture trust through onboarding and ongoing check-ins.Follow Jessica:Website: https://withcandour.co.uk/about/team/jessica-bettis LinkedIn: https://www.linkedin.com/in/jessica-bettis/ Jessica’s recommendations:Spend 5–10 minutes aligning before key meetings or responding to feedback.Maintain a dedicated, shared digital space for client context and information.Wuthering Heights (2026)00:00 Welcome, Jessica Bettis01:25 Important client partner traits03:12 How to build respect and trust with your clients05:18 Commercial context matters10:20 Building client trust11:48 Matching teams to clients16:59 The behind-the-scenes value24:57 Skills and training balance30:21 Onboarding and roadmap34:28 How to prevent client churn37:10 Resource management39:52 The joy of surprise rebrands46:29 Upskilling and training clients49:56 Team collaboration magic52:29 Recommendation: Actionable tip 55:31 Recommendation: Tool/software58:59 Recommendation: Wuthering Heights (2026)01:04:10 Where to follow Jessica