The Kodak Trap: Why Great Companies Fail (And How to Avoid It) | with Camper Bull

The Kodak Trap: Why Great Companies Fail (And How to Avoid It) | with Camper Bull The difference between companies that survive and those that disappear is rarely innovation. It's the willingness to destroy what's working before it stops working. Kodak invented the digital camera and still collapsed. Fujifilm faced the same industry collapse and survived by pivoting early, leveraging what they already knew, and refusing to protect yesterday's wins at the expense of tomorrow's relevance. This episode explores why the most dangerous moment for a business is often when it's succeeding — and how leaders who build strategic optionality create stability when markets inevitably shift. What You'll Learn ✔ Why protecting current success can quietly destroy long-term viability ✔ The real lesson behind Kodak vs. Fujifilm — and why innovation wasn't the issue ✔ How to identify transferable knowledge inside your business ✔ Why small experiments in adjacent markets create resilience ✔ How diversification becomes an insurance policy during disruption The companies that endure aren't the ones with the best products today. They're the ones willing to test, pivot, and even cannibalize their own success before the market forces them to. What knowledge does your business already have that could thrive in a completely different industry? Let's Connect: LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/