EPISODE · Jul 17, 2024 · 26 MIN
The La-Z-Boy most ambitious transformation yet
from Talking Insights · host ESOMAR
Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The company identified six dimensions of comfort and incorporated technology and innovation into their products, such as voice activation and AI integration. The COVID-19 pandemic led to increased sales in the furniture industry, but also supply chain challenges.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected]. Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressvSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025
What this episode covers
Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consume...
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The La-Z-Boy most ambitious transformation yet
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