The Last Mile Problem in Mortgage: What It is and How We Can Solve It

Have you ever heard of the "last mile problem?" The concept is this; When it comes to online sites like Amazon, the most difficult yet most crucial part of the entire experience is the last mile. That's when the customer gets the product in their hands, and realize they're either happy or dissatisfied with the product. It doesn't matter how amazing the process was the create this product, if that last mile is unsuccessful, your product is doomed. Our last mile in mortgage is the client consultation. When you sit down with a client, are they blown away by the value you're creating for them, or are they just comparing you to the lender down the street?