The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm

Landing a lateral hire is just the beginning. The real impact comes from how you tell the story. Join LMA PR & Communications SIG Co-Chair Corrina Wright of Benesch, Society 54 Managing Director Katy von Treskow and Brownstein Director of Communications Susan Erlenborn for a session breaking down proven strategies for turning attorney arrivals into compelling moments that strengthen your firm’s brand, attract attention from key audiences and build momentum across media, web and social channels. Whether you’re managing PR solo or collaborating with a larger communications team, you’ll walk away with actionable tips to help every announcement make a splash. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.