The Law of Category

from Dog Whistle Branding · host IRONBOUND Media, IRON Mike Steadman

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg“How to Start a Business or Podcast From Scratch” by Tim Ferriss: https://www.youtube.com/watch?v=ymiBDged-eQThe 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq

Episode metadata supplied by the publisher feed · Published Dec 21, 2022

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On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.

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The Law of Category

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