The Learning Curve: Multi-Channel Selling
from Leadership Lowdown
On this week’s Leadership Lowdown, Michelle Watson, President and CEO of Creative Brands and creator of the Snap-n-Go Seat Sheet, shares the steep learning curve that came with entering the world of e-commerce. From Amazon Seller University to navigating compliance, analytics, and multi-channel selling, Michelle quickly discovered there was an entire industry to learn and a community of entrepreneurs navigating it alongside her. It’s an insightful conversation about entrepreneurship, continuous learning, and knowing when to bring in the right expertise to help your business grow. Hosted by Jodi Low and powered by BBB and U & Improved, Leadership Lowdown brings you authentic stories of leaders who lead with trust and heart.
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