The Lets Get Together Edition - Is There There There

t seems that everywhere in the media, there is a strong pitch to move things in one direction or another. Vote for this candidate, buy this product or use this service. These seem like clear ideas that must of been born out of a singular focus or idea. Perhaps for some that is true. For many though, getting a message to market means the unruly task of building consensus around an idea. Words like stakeholders, interested parties and market share get bandied about. Hundreds of Skype sessions, meetings, whiteboards later you arrive at your message. Is it bland or effective. Has the process of consensus robbed you of interesting and original. In today’s Is There There There Podcast, presented by Graphicmachine Studio, we dive into consensus building in what we like to call the Let’s Get Together Edition.