The Leverage Podcast - Peter Wilken
from The Leverage Podcast - Real Estate Edition
Discover the secrets of building a multi-million dollar brand on this episode of The Leverage Podcast! Host John sits down with Peter Wilken, the "father of brand DNA" and former Asia-Pacific leader for BBDO. Peter reflects on his time during the golden age of advertising, the reality behind the show "Mad Men," and how the industry has evolved. Learn the true definition of branding, the power of a strategic logo, and how to apply the 4Ds process to small businesses or real estate. Plus, get an inside look at the Brand Strategy Academy! Links in the description below! free audio book: https://www.amazon.com/Dim-Sum-Strategy-Bite-Sized-Stronger/dp/B0CZV14XTQ/ref=sr_1_2?dib=eyJ2IjoiMSJ9.sZwv3rGKpI7FrvfgOlHitnbpCEVn-ZWLwG3k9T7OpN_GjHj071QN20LucGBJIEps.58LBs5skkP_fT8KfGFZy6Oa-Bd5Tu0piTV4G8Z5RwpM&dib_tag=se&keywords=Peter+Wilken&qid=1727259 brand strategy community: https://www.peterwilken.com/brand-strategy-masterclass If you need a VA so you can focus strictly on high-value tasks, pick a slot whenever you're ready: https://bit.ly/3TrTd6O #BusinessGrowth #Entrepreneur #Leadership #BusinessSystems #CEO #BusinessOwner #ScalingBusiness #BusinessSuccess #Leverage
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