EPISODE · Jul 28, 2026 · 4 MIN
The LinkedIn Ads ROAS Blind Spot B2B Marketers Miss
from Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations · host Fexingo
In this episode, Lucas and Luna uncover a common ROAS blind spot in LinkedIn advertising. A B2B client reported 3.5x ROAS, but after adjusting attribution windows and excluding existing customers, the real ROAS was 1.2x. They discuss how LinkedIn's 90-day view-through attribution overcredits ads, how matched audiences inflate conversion counts with existing customers, and how lead quality further distorts true performance. Practical steps include changing attribution settings, using UTM parameters, and integrating CRM data. Perfect for B2B marketers and anyone using LinkedIn ads. #LinkedInAds #ROAS #B2BMarketing #Attribution #PerformanceMarketing #PaidAds #ViewThroughAttribution #ClickThroughAttribution #MatchedAudiences #LeadQuality #CRM #MarketingAttribution #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingTips #AdBlindSpot #LinkedInAdvertising Keep every episode free: buymeacoffee.com/fexingo
Embed this episode
NOW PLAYING
The LinkedIn Ads ROAS Blind Spot B2B Marketers Miss
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.