The Listing Isn't Selling! Now What!? | Matthew Hanks | S24 E35

Matthew conducted a Power Huddle training session focused on "The Listing Is Not Selling. Now What?" He discussed strategies for handling listings that have been on the market for 60+ days, emphasizing the importance of proper pricing from the beginning and setting clear expectations with sellers before problems arise. Matthew shared key principles including pricing properties right for the market, establishing regular communication schedules with clients, and implementing systems like weekly marketing updates and property maintenance to demonstrate activity. He stressed that successful home sales require a team effort between agents and sellers, with both parties sharing responsibility for the outcome rather than placing all the burden on the agent. Matthew also introduced a market response graphic showing how different levels of activity correspond to pricing strategies, from properties far above market value showing little activity to properly priced homes receiving strong offers and sales.