The LLM Discoverability Trap: How Generative AI Completely Changes Customer Search

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore corporate customer acquisition pipelines and marketing ROI optimization across mature industries. Joining us is Dr. Khatereh Pourasadollahi, a marketing executive and researcher with over 11 years of experience. She serves on the BBB Board for British Columbia and Yukon, championing ethics and marketplace trust. Key Highlights Ad Failures: Structural gaps that make paid ads ineffective. AI & Discovery: How AI reshapes consumer search and brand visibility. Data to Action: Turning raw marketing metrics into strategic decisions. Budget Optimization: Prioritizing spend to maximize results on limited budgets. Trust & Value: How ethics and marketplace trust drive long-term corporate value. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.