The Local SEO Asset Most Businesses Ignore

What if one of your most valuable local SEO assets is something you already have, but probably aren’t using?In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about who you are and why you should be trusted.Get More Local SEO TipsHave a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠subscribe to our newsletter⁠ for practical marketing tips, useful checklists, and additional episode resources.About the HostsAdam Duran⁠ is a local SEO specialist and director of Magnified Media⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.Jamie Duran⁠ is the owner of Solar Harmonics⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.