PODCAST · business
Local SEO in 10
by Magnified Media
This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.
Episodes
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AI Wants to Build Your Website... and Run Your Business
A new wave of AI companies is promising much more than a fast website. They want to build your site, capture your leads, manage your customer database, schedule appointments, send emails, handle payments, and become the digital back office for your business. That can be incredibly convenient,...
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Use Gemini to Supercharge Your Google Business Profile
What if Gemini could look at your actual Google Business Profile data and help you figure out what to improve first? In this episode we show you how to connect Google’s AI assistant, Gemini, to your Google Business Profile and use it to uncover opportunities that could lead to more calls, clicks,...
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You Have 4 Days Before Google Changes Your Business Profile
Someone can suggest a change to your Google Business Profile, and for some edits, Google may give you just four daysto approve or reject it before deciding whether to publish the change. In this episode we explain where these suggested edits come from, which business details deserve the most...
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What Does Google’s AI Think Your Business Actually Does?
What does Google’s AI actually think your business does, who it serves, and why someone should choose it? In this episode we show business owners a simple way to use Google’s AI as a mirror for their online presence. You may discover missing services, unclear locations, weak differentiators,...
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The AI Visibility Problem Local Businesses Need to Know
What if ChatGPT recommends your business, but Gemini, Claude, and Perplexity all choose someone else? A new Yext study analyzed 491,972 shared local query-market tests across four major AI platforms and found that all four chose the same #1 local business only 4% of the time. In 48% of cases…
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How to Use ChatGPT to Improve Your Website SEO
What if ChatGPT could look at your website and tell you what is missing before you spend money rebuilding it? In this episode of Local SEO in 10, we show local business owners how to use ChatGPT to evaluate their homepage and most important service pages, uncover weak spots, strengthen trust,...
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Your LSA Leads Just Got More Expensive
Starting October 1, 2026 Google can charge you for certain missed Local Services Ads calls, even when no one at your business answers. That can be devastating for a local business because you could pay for the lead, lose the customer to a competitor, and still see your ad budget disappear without…
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Google’s Spam Update Is Here. Don’t Panic.
Google’s latest spam update is rolling out now, and if your rankings are moving, this is not the week to ignore what’s happening. In this episode we break down what local business owners need to know about the update, why some websites could be more vulnerable than others, and what you should...
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The Local SEO Asset Most Businesses Ignore
What if one of your most valuable local SEO assets is something you already have, but probably aren’t using? In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about...
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ChatGPT Ads for Local Businesses Should You Test Them Now?
ChatGPT Ads are creating a new way for local businesses to reach potential customers while they are researching problems, comparing services, and deciding who to contact. In this episode we detail how ChatGPT Ads differ from traditional search ads, how local targeting works, and why context hints...
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Is Your Business Ready When Google’s AI Calls?📞
Google can now call local businesses on behalf of customers to check pricing and availability. But what happens if your employee hears an automated voice, assumes it’s spam, and hangs up on a real lead? In this episode of Local SEO in 10, we explain how Google’s AI calling works, where to check…
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The Five-Minute Rule
You've invested in your website, SEO, Google Ads, or social media to generate leads. But what happens after someone finally contacts your business? In this episode, we explore why the first five minutes after a new lead comes in can determine whether you win the customer or lose them to a...
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The 10-Minute Weekly Local SEO Routine
What if you could improve your local SEO in just 10 minutes a week? In this episode, we share a simple weekly routine that helps keep your Google Business Profile active, strengthens your online presence, and even shows you what AI knows about your business. These quick, practical tasks are easy…
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Don't Guess Your GEO, Test It 🧪
Everyone's talking about GEO (Generative Engine Optimization), but very few people are showing business owners how to measure whether it's actually working. In this episode we share seven simple experiments you can run to see how AI tools like ChatGPT, Google's AI Overviews, Gemini, and Claude...
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The Hidden Asset That Increases Business Value
There's an old saying in business: the day you start your company is the day you should start preparing to sell it.Whether your exit is five years away or thirty, the decisions you make today directly affect what your business will be worth tomorrow. Most owners focus on revenue, profit…
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How to Build a Top 3 Article with ChatGPT
Want to create content that ranks in Google and gets noticed by AI tools like ChatGPT, Gemini, and Perplexity? In this episode, we walk you through our complete workflow for building a high-quality Top 3 comparison article using ChatGPT. You'll learn how to research competitors, gather the right...
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Missing Calls? You’re Missing Customers
Missed calls are one of the biggest hidden reasons local businesses lose customers, especially after hours. Most people searching for a service today expect fast responses, and if they don’t hear back quickly, they move on to the next business. In this episode, we cover practical solutions like...
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Zero-Click Search and AI: What Business Owners Need to Know
Zero-click search is changing how local customers find and choose businesses. More people are making decisions directly from Google Maps, reviews, AI summaries, and business profiles without ever visiting a website. Today we break down how AI and zero-click search are reshaping local SEO and what...
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Google Reviews Matter More Than You Think
Google reviews are becoming one of the most important trust signals for local businesses. In many cases, customers are deciding who to call directly from your Google Business Profile before they ever visit your website. In this episode, we break down why reviews matter more than ever, how AI...
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The Google Business Mistake Costing You Leads
Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again. In this episode we break down how Google Business Profile categories...
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Remove Doubt and Win More Customers⚡️
Why do customers choose one business over another, even when both look similar on paper? Most of the time, it comes down to one thing: which option feels safer. In this episode, we break down how customers actually make decisions and why removing doubt matters more than trying to prove you’re the...
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Build Top 10 Listicles to Feed AI Results
Top 10 listicles used to feel like clickbait. Today, they’re becoming one of the main ways AI tools decide which businesses to recommend. In this episode, we break down how “Top 10” and “Best Of” lists are feeding AI results, influencing customer decisions, and quietly replacing traditional local...
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Stop Adding Pages, Fix the Ones That Aren’t Working
Most businesses keep adding new pages, new blogs, new content, hoping something will finally rank. Meanwhile, the pages already on their site are sitting there, underperforming, barely optimized, and full of missed opportunities. In this episode, Adam breaks down why adding more content usually...
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Google Live Video Verification: Explained
Google’s Live Video Verification is quickly becoming one of the most important and misunderstood parts of managing a Google Business Profile. In this episode, Adam walks through what to prepare, what the rep asks to see, and how the process unfolds in real time, from showing exterior signage and...
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Why “We’re Different” Is Killing Your SEO
Most business owners believe their company is different. Better service, a unique process, a completely different kind of customer. That mindset feels right, but it’s one of the fastest ways to lose visibility online. In this episode, we break down why “we’re different” quietly kills your SEO....
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Website Accessibility in 2026: What Every Business Needs to Know
Website accessibility is no longer just a technical detail or something only large companies think about. In this episode, we break down what website accessibility actually means, why it matters now more than ever, and what’s putting businesses at risk. We walk through real examples of...
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The Truth About AI Chatbots for Websites
AI chatbots are appearing on more and more business websites, promising to answer questions, capture leads, and help customers instantly. But do they actually improve the visitor experience, or do they sometimes create more friction than value? In this episode, we take a closer look at AI…
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Google Reviews Slowing Down? Fix It Now
Are your Google reviews slowing down or suddenly stopping altogether? It happens to many local businesses. One month reviews are coming in regularly, and the next month the momentum disappears. In this episode, we break down why review flow often stalls and what business owners can do to restart...
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The Truth About Month-to-Month SEO Contracts
Month-to-month SEO contracts sound flexible and low risk. Cancel anytime. No long commitment. But is that actually a smart way to build long-term visibility for your business? In this episode, we break down the truth about month-to-month SEO agreements and why real search growth rarely fits into…
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Local Business FAQ: Real Leads, Real SEO, Real Results
In this Local Business FAQ episode, we tackle three of the most common and frustrating questions business owners face. How can you quickly tell if a form lead is real or fake quickly? Why does SEO feel like it happens in stages instead of all at once? And how do you know if your marketing agency…
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How to Combine Ads and Local SEO
Many local business owners treat Google Ads and SEO as separate or competing strategies. That mistake leads to wasted ad spend, weak conversions, and frustration. In this episode, we break down how Google Ads, Local Service Ads, and organic local SEO actually work together and how to use them as…
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Make Your Business an AI-Trusted Source🤖
If your business is not easy for AI systems (like ChatGPT) to understand and trust, it will not be recommended, even if your website ranks well in traditional search. In this episode, we break down what it actually means to make your business an AI-trusted source. We cover how AI reads local...
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How to Get Your Business Recommended by ChatGPT
Customers are asking AI tools like ChatGPT where to go before they ever open Google. When ChatGPT recommends a local business, it is not random and it is not based on ads. It pulls from specific, trusted places on the web. If your business is not showing up there, you are invisible to AI-driven...
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Why Your Google Business Profile Isn’t Converting
Ranking on Google feels like a win, until the phone stays quiet. Many local businesses show up in search results and but still struggle to turn that visibility into real calls. In this episode, we detail the most common and overlooked reasons customers scroll past you, how trust and clarity…
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BBB Accreditation Explained: Pros, Cons, and When It Makes Sense
BBB accreditation can be confusing for local business owners. Some see it as a powerful trust signal, while others question whether it is worth the cost. In this episode, we break down what BBB accreditation actually means, the pros and cons of getting accredited, and when it makes sense for a...
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Why Are Your Competitors Getting More Calls Than You?
You know your competitors are not better than you, yet they keep getting more calls. That frustration is real, and it is one of the most common concerns local business owners share. In this episode, we break down why customers choose one business over another and what actually drives someone to...
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Can People Find Your Business? Three Free Ways To Check
Most business owners have no idea how visible they really are on Google. You might show up when you search from your own phone, but that does not mean customers see the same thing. In this episode, we break down three simple and completely free ways to check your true visibility online. If you…
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Agency Red Flags for 2026 🚩
Choosing the right marketing agency has never been harder. In 2026, agencies use new jargon, new AI claims, and complicated promises that make it tough for local business owners to know who they can trust. In this episode, we break down the biggest red flags that tell you an agency may be holding...
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Respond to Business Impersonation Scams
Business impersonation scams are becoming more common, and many local companies do not realize how serious the problem can be until it happens to them. In this episode, we walk through what to do the moment you discover someone is pretending to be your business online. You will learn how to…
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5 Must-Have Tools for Small Business Owners 🧰
Local SEO can feel overwhelming but the right tools make everything easier. In this episode, we walk through the five essential tools every local business should be using to improve visibility, understand customer behavior, and turn more website visitors into real leads. You will learn how Google...
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Fake “AI Intent Signals” Will Wreck Your Google Ranking💣
Some SEO “experts” are promising faster rankings using so-called positive AI intent signals - automated clicks, fake engagement, and AI-generated traffic that supposedly boost your local presence. The truth is, these shortcuts can ruin your credibility, trigger Google penalties, and even get your...
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ChatGPT Atlas and the Future of Local Search: What Every Business Owner Must Know
AI is changing how customers find local businesses, and ChatGPT’s new browser, Atlas, is leading the shift. Instead of scrolling through search results, people are now asking one question and trusting one answer. The question is: will that answer be your business? In this episode, we explore how...
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3 Keys to Using AI Videos for Your Local Business
AI-generated short videos are becoming one of the most powerful tools for local business owners, but only if you use them the right way. In this episode, we explore how to blend AI efficiency with real human connection to build trust, boost visibility, and turn viewers into customers. You’ll…
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From Worker to Boss: 5 Steps to Building Your Own Contracting Business
You’ve got the skills and experience, but now you’re ready to take the next big step - building a business of your own. In this episode, we’ll walk you through five essential steps to start attracting customers, building your reputation, and creating a steady flow of new work without relying only...
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Why Ranking Isn’t Enough - Your Site Must Convert ☎️
Ranking on Google is only half the battle. Getting seen doesn’t guarantee sales. Too many business owners treat SEO as the finish line when in reality it’s just the foundation. In this episode, we break down the full picture: how SEO makes your site visible, how design builds trust in the first...
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5 Steps to Winning in AI Search 💪🏽
AI search is changing the way customers find local businesses. Whether it’s Google’s AI Overviews, ChatGPT, or Bard, people are asking “best near me” questions and the AI is picking winners and losers. In this episode, we break down five practical steps local business owners can take right now to...
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The Review Bomb Playbook: How to Fight Back Fast 💥
A review bomb can feel like a nightmare - dozens of sudden negative reviews that damage your credibility overnight. But you don’t have to sit back and watch your reputation crumble. In this episode, we walk you through the playbook for fighting back fast. You’ll learn how to spot a review bomb…
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Stop Chasing #1 Start Winning More Leads
Most business owners think the secret to success online is ranking in the top spot on Google. The truth is that being number one is no longer enough. Customers are finding businesses through maps, AI-powered search results, and highly specific local queries that often never touch the traditional...
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The Truth About Reviews and Local SEO
Reputation management isn’t just about chasing a perfect 5-star rating. In fact, a flawless score can hurt your credibility. In this episode we dive deep into what really matters for local businesses when it comes to reviews and how to handle the bad ones when they show up. In this episode we...
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Dive Into Lead Gen for Lawfirms
Law firms spend thousands on lead generation platforms, but do they actually deliver? In this episode, we dive into real data and experienced feedback on services like LegalMatch, Martindale-Nolo, Avvo and others. We’ll also cover better alternatives: building SEO-driven landing pages…
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ABOUT THIS SHOW
This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.
HOSTED BY
Magnified Media
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Frequently Asked Questions
How many episodes does Local SEO in 10 have?
Local SEO in 10 currently has 312 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Local SEO in 10 about?
This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get...
How often does Local SEO in 10 release new episodes?
Local SEO in 10 publishes regularly with 312 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Local SEO in 10?
You can listen to Local SEO in 10 on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Local SEO in 10?
Local SEO in 10 is created and hosted by Magnified Media.
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