EPISODE · May 28, 2026 · 1H 11M
The Long Island Sign Guy Who Built a Business With Social Media
from New York's Business Podcast · host New York's Business Podcast
Most business owners use social media to sell.Arthur Frischman, the owner of Long Island Sign Guy, took a different approach — he used it to build relationships.Instead of constantly promoting his services, Arthur created content about Long Island itself: its history, its businesses, and the places that make the community unique. The goal wasn’t immediate sales. It was trust, recognition, and connection.The strategy worked.What started as simple videos grew into millions of views across his channels, turning the Long Island Sign Guy into a recognizable local brand and building a business that was created almost entirely through social media visibility. Arthur’s philosophy is simple:When people know you, trust you, and feel connected to you, the business naturally follows.On this episode of New York’s Business Podcast, Arthur shares how thinking differently about social media, personal branding, and local storytelling helped him transform a sign company into a powerful local brand.#NewYorkBusinessPodcast #LongIslandBusiness #Entrepreneurship #PersonalBranding #LocalBusiness #SocialMediaStrategy #BusinessGrowth #MarketingStrategy #EntrepreneurMindset
What this episode covers
Most business owners use social media to sell.Arthur Frischman, the owner of Long Island Sign Guy, took a different approach — he used it to build relationships.Instead of constantly promoting his services, Arthur created content about Long Island itself: its history, its businesses, and the places that make the community unique. The goal wasn’t immediate sales. It was trust, recognition, and connection.The strategy worked.What started as simple videos grew into millions of views across his channels, turning the Long Island Sign Guy into a recognizable local brand and building a business that was created almost entirely through social media visibility. Arthur’s philosophy is simple:When people know you, trust you, and feel connected to you, the business naturally follows.On this episode of New York’s Business Podcast, Arthur shares how thinking differently about social media, personal branding, and local storytelling helped him transform a sign company into a powerful local brand.#NewYorkBusinessPodcast #LongIslandBusiness #Entrepreneurship #PersonalBranding #LocalBusiness #SocialMediaStrategy #BusinessGrowth #MarketingStrategy #EntrepreneurMindset
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The Long Island Sign Guy Who Built a Business With Social Media
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